EPL Clubs start new trend in player praise while on international duties

EPL Clubs start new trend in player praise while on international duties

8 April 2021By Brad Rees

Mediacells analysed 7k twitter posts which elicited 24m engagements in March and benchmarked* the top post for each Premier League football club and ranked them accordingly. Download report now Leicester City lead an emerging trend in clubs celebrating their players’ international performance by rejoicing in Çağlar ‘ÇAĞS’ Söyüncü’s effort in the World Cup qualifiers on … Read More

Wolves best wishes tweet shows best practice too

Wolves best wishes tweet shows best practice too

1 April 2021By Brad Rees

Conversations around UEFA #championsleague quarter-final draws dominated the Premier League last week, echoing the emotions felt recently during the @NBA draft early entries. Liverpool Football Club move up one place to #2 after they drew Real Madrid C.F. but transglobal Merseyside social media engagement wasn’t enough to oust Chelsea, who have claimed the Twitter top … Read More

Wolves best wishes tweet shows best practice too

Wolves best wishes tweet shows best practice too

22 March 2021By Brad Rees

This week we saw the biggest climbs from Wolves (up 5 places to 6th), Sheffield United (up 5 places to 12th), and Brighton & Hove Albion (up 2 places to 17th). The game-changing Wolves tweet wished Rui Patrício a speedy recovery after he had collided with the kneecap of a centre-back travelling at speed. Oof.

Chelsea go top in the engagement league on Twitter

Chelsea go top in the engagement league on Twitter

9 March 2021By Brad Rees

A shuffle at the top of the engagement league elevates Chelsea top and Arsenal second. Liverpool maintain a top 3 position. The most significant movers are Sheffield United (up 6 places to 13th) and Spurs (up 4 places to 5th).

Two new messaging genres added to Club Social in February 2021

Two new messaging genres added to Club Social in February 2021

5 March 2021By Brad Rees

Liverpool invoke the legendary You’ll Never Walk Alone as a simple, supportive message on social media addressed to Jurgen Klopp, who could not attend his mother’s funeral due to COVID restrictions. Download report now The message landed 300k+ reactions on Twitter and a further 730k+ on Instagram and is the worthy premiere post in February. … Read More

2021 Empathy predictions become reality

2021 Empathy predictions become reality

1 March 2021By Brad Rees

In January Mediacells predicted Empathy would be a major engagement driver in 2021 social media discourse, the latest insights from Club Social substantiate this. It’s more than five years since Brian Lomax, the founder of the football supporters trust movement passed away but the qualities of what it means to be a fan are demonstrable … Read More

Super Bowl LV 2021 Figures and Thoughts

Super Bowl LV 2021 Figures and Thoughts

9 February 2021By Brad Rees

The final figures from Nielsen have arrived, uncharacteristically late. Mediacells has put together a metrics sheet for clubs and brands to get a 30-second overview of the first major sporting event of the year. Download Report Here A one-sided game contributed to viewer decline as the outcome became obvious after the Tampa Bay Buccaneers took control of … Read More

The temperature is rising in the Premier League on Club Social

The temperature is rising in the Premier League on Club Social

2 February 2021By Brad Rees

It was an action-packed Football January and the Premier League club ranking on the pitch differs from club performance in the Club Social Twitter rankings. Download full report here Twitter is the natural home for football fans to express themselves in a public arena and represents the nearest we have at the moment to the … Read More

Southampton FC Case Study: Fan-targeted content

Southampton FC Case Study: Fan-targeted content

1 February 2021By Brad Rees

Our Brief To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards. The Work We implemented a Performance Platform that will ingest and transform SFC data into intelligent feeds, which drive Power BI visualisations and alerts. The Results SFC are … Read More

Empathy To Drive Football Fan Engagement in 2021

Empathy To Drive Football Fan Engagement in 2021

13 January 2021By Brad Rees

After a year of mostly fanless sports stadiums Mediacells asks, what are the implications for physical-digital event experiences in 2021? Download full report here In 2020, English Premier League clubs posted over 80k messages, attracting 280+ million fan engagements*. The Mediacells Club Social Top 100+ applies a data technique to present the most engaging club … Read More

The Mediacells 2020 Club Social Top 100+ [102-93]

The Mediacells 2020 Club Social Top 100+ [102-93]

4 January 2021By Brad Rees

Premier League club social media content reached record audiences last year. Mediacells analyses and benchmarks the key messaging in the 2020 Club Social leaderboard. Download full report here It was a challenging year for the entire world but there were some great examples of philanthropy, community support, moral championing and inspiration, both at club and … Read More

The Mediacells 2020 Club Social Top 100+ [92-83]

The Mediacells 2020 Club Social Top 100+ [92-83]

4 January 2021By Brad Rees

Download full report here 92. Liverpool FC: Commemorate. The obituary was made for social media because of its immediacy, the integrity, solemnity and fan-regulation. The passing of Anfield legend Gérard Houllier was marked with a thoughtful LFCTV tribute to the man who won the Reds the treble. 91. Liverpool FC: A Thousand Words. One poignant … Read More

The Mediacells 2020 Club Social Top 100+ [82-73]

The Mediacells 2020 Club Social Top 100+ [82-73]

4 January 2021By Brad Rees

Download full report here 82. Everton FC: HiSHiG. The How it Started, How it’s Going [HiSHiG] is now an established meme trend, here taken up by Everton’s Dominic Calvert-Lewin, toasting a victory, aged ten, and fist-pumping more recently, after scoring an England goal. See full HiSHiG article here. 81. Liverpool FC: Rejoice! This notch up … Read More

The Mediacells 2020 Club Social Top 100+ [72-63]

The Mediacells 2020 Club Social Top 100+ [72-63]

4 January 2021By Brad Rees

Download full report here 72. Manchester United FC: Action! Self explanatory in-match, micro-celebration, but the Old Trafford Admin has had some fun or perhaps a senior moment on the keyboard. 71. Liverpool FC: A Thousand Words! A wide-lensed ‘fish-eye’ stadium shot with pared down hashtag and emoji is all that is needed to celebrate LFC’s … Read More

The Mediacells 2020 Club Social Top 100+ [62-53]

The Mediacells 2020 Club Social Top 100+ [62-53]

4 January 2021By Brad Rees

Download full report here 62. Arsenal FC: Empathy. The Gunners echo MUFC sentiments [see #98]. There is only an hour between each club’s posts but the Arsenal post engages more fans. 61. Tottenham Hotspur FC: Welcome! Spurs Admin corrects Sergio Reguilón Rodríguez’s time references from ‘tomorrow’ to ‘today’ in his native language – to which … Read More