Football’s Twelfth Man unpacked

Football’s Twelfth Man unpacked

15 May 2024By Brad Rees

Football fandom is a funny old game. When I asked ChatGPT to calculate the most likely desired outcome for English Premier League [EPL] football club Spurs’ chances of beating Manchester City tomorrow night –  AI had an intelligence bypass, with a response as bland and asinine as a Microsoft Windows Update, Spurs fans would likely … Read More

Another Boring Article about AI

Another Boring Article about AI

3 May 2024By Brad Rees

Advertising agencies, production companies and rights holders agree on at least one thing – AI is the train you cannot afford to miss – but as with every mindbending new piece of technology there are a few false starts out of the station. It is surely no revelation that the Gen Z tribe use AI … Read More

How Bayer Leverkusen scored with Parallel Advertising 

How Bayer Leverkusen scored with Parallel Advertising 

20 March 2024By Brad Rees

When Mediacells consults with a new football club client the first question we ask is, who are you trying to engage with and how big is the audience you are going after? Football clubs know their fans as intimately as local newspapers know their readership. They know their interests, which buttons to press in order … Read More

The New Netflix Legend vs Upstart Boxing Match needs a grudge

The New Netflix Legend vs Upstart Boxing Match needs a grudge

15 March 2024By Brad Rees

The Grudge Match has been the punchy storyline for boxing audiences since Muhammad Ali’s famous pre-fight tussle with Ernie Terrell in 1967 when the ‘Octopus’ called Ali by his forsaken name, Cassius Clay. The spat set the scene for Ali outpointing Terrell comprehensively over 15 rounds in what was arguably the most outstanding performance in … Read More

Humans being good enough is not good enough in the AI era

Humans being good enough is not good enough in the AI era

5 March 2024By Brad Rees

The creative world is on a precipice if we are to believe entertainment and media commentators on the effect text-to-video AI modelling tool Sora will have on the creative visual world. Gary Lineker-owned All the Rest is Entertainment podcast hosts considered the disastrous macro impact of AI on media and entertainment industries, “Really tough times … Read More

We are deep into the Awards Season – so what does it mean for Sports Fans?

We are deep into the Awards Season – so what does it mean for Sports Fans?

22 February 2024By Brad Rees

Audiences are returning to live award shows like the BAFTAs and Golden Globes after several slump years – does the mainstream audience enthusiasm for these star-studded, peacocking extravaganzas convert to sport? Latest Sports Fan edition explores new Audience Engineering growth data to find out. We are now deep into the awards season with the Golden … Read More

Super Bowl Flash Survey gives Swift Insights

Super Bowl Flash Survey gives Swift Insights

14 February 2024By Brad Rees

The latest audience engineering trend is ‘Swift-ization’, the boosting of the Super Bowl audience by sport-adjacent love story between Kansas City Chiefs tight end Travis Kelce and pop superstar Taylor Swift. It was no massive surprise that the Super Bowl 2024 was the most-watched telecast of all time, hitting 123.4 million viewers (Nielsen and Adobe … Read More

Did Steve Jobs put the customer last and the product first?

Did Steve Jobs put the customer last and the product first?

24 January 2024By Brad Rees

Forty years ago today Steve Jobs unveiled the very first Mackintosh computer, he took to the stage carrying a beige box, stuck a floppy disk into it and as the theme from Chariots of Fire played the word ‘Mackintosh’ appeared on the computer’s screen. It was the most inspirational product launch the world had ever … Read More

Woman’s football lifts the Barbie Never Fail curse

Woman’s football lifts the Barbie Never Fail curse

16 August 2023By Mediacells Staff

The FIFA Women’s World Cup 2023™ continues to excite global audiences on and off the pitch, despite the Down-Under time differences. The tournament in Australia and New Zealand has been a moment for Women’s football. There are only a few more sleeps until the World Cup final between Spain and England at the Stadium Australia … Read More

Audiences may be the last to benefit from AI

30 June 2023By Mediacells Staff

In the latest Black Mirror Netflix Original, Joan is Awful, we are shown an AI nightmare where people’s lives are turned into content, with or without their permission.  “It’s designed to keep the viewer in a state of mesmerized horror,” says the mythical Streamberry CEO, “it’s great for engagement.” This burnished technology vision of Black … Read More

Always Sunny in Wrexhamania

14 April 2023By Mediacells Staff

Mediacells advises football club clients to think outside of the ground in the context of their fanbase. If a club looks at their fortunes in terms of takings at the stadium, purchases in store, online and physical, plus TV deals – the sponsorship revenue will reflect the club’s mindset. Take Wrexham AFC as an example … Read More

Fans have the last word on ChatGPT

31 March 2023By Mediacells Staff

Events in the first three months of 2023 shattered a lot of agency crystal balls about what lies ahead for big tech and sports. The mothernode intersecting the various media agency about-turns and flip-flops can be attributed to the rapid roll-out of fresh generative AI tools, like Microsoft-backed ChatGPT and Google’s Bard. It was the … Read More