England most engaged national team in run-up to Wembley semi final

England most engaged national team in run-up to Wembley semi final

6 July 2021By Brad Rees

England are the most engaged national team #euro of the UEFA EURO 2020 so far. Out of the top ten tournament tweets, nine are from the England national account. The exception is Nazionale Italiana Sicurezza sul Lavoro who engaged 112k times with a one-word riposte to Royal Belgian Football Association’s ‘VENI, VIDI …’ portentous Friday … Read More

England and Germany go head to head on Twitter engagement

England and Germany go head to head on Twitter engagement

29 June 2021By Brad Rees

Ahead of Tuesday’s Wembley clash between England and Germany the #ThreeLions lead the charge on Twitter engagement – but like the post-1966 power balance between these two footballing nations, it’s nuanced stuff. For both teams core engagement success is attributed to celebrating individual player performance and expression. England’s official Twitter account toasts Arsenal central midfielder … Read More

Mediacells CEO talks to Unofficial Podcast about his personal bests in sport

Mediacells CEO talks to Unofficial Podcast about his personal bests in sport

28 June 2021By Steve Moss

Brad talks to Sean Singleton at sports business media company Unofficial Podcast about his personal bests. Best pitch; Best sports marketing campaign; Best sporting event attended; Best sporting event on TV; Best Sports film; Best bar or pub; Best restaurant; Best holiday resort; Best influence; Best dinner companions; Best job; Best professional regret; Best skill … Read More

More Insta-fam than Instagram at UEFA Euro 2020

More Insta-fam than Instagram at UEFA Euro 2020

28 June 2021By Brad Rees

We have produced the most engaging influencers of the group stage of UEFA EURO 2020. Why is Instagram fan engagement less sport-focused and more human-centred? Get the deck here and remember to credit Mediacells in those presentations! Download the full report here and remember to credit Mediacells in those briefings! Could it have something to … Read More

Instagram player-influencers excel during the first week of Euro 2020

Instagram player-influencers excel during the first week of Euro 2020

18 June 2021By Brad Rees

Cristiano Ronaldo is top of the UEFA EURO 2020 player-influencers on Instagram, according to Mediacells. The Portugal star has attracted 37 million engagements since the tournament began including 9 million engagements for his ‘thoughts and prayers’ message to Denmark’s Christian Eriksen. The insights chime with KPMG Football Benchmark who attribute Cristiano as the player with … Read More

Eriksen Empathy Elevates Denmark to #1

Eriksen Empathy Elevates Denmark to #1

14 June 2021By Brad Rees

It will come as no surprise that the best wishes for Christian Dannemann Eriksen, following his collapse during his side’s opening match against Finland were the loudest voices over the weekend on Twitter. The official Denmark team account went straight to #1 over the weekend, up 16 places in the #ClubSocial engagement league, awarding https://lnkd.in/d2GKDAX the optimum 5 engagement … Read More

Fan Engagement is Complex and Rewarding

Fan Engagement is Complex and Rewarding

26 May 2021By Brad Rees

Engaging fans does not always equate with a positive perception but, when clubs get it right, it can be hugely rewarding. Mediacells analysed 80,000 fan-centred tweets attracting 275 million  engagements across the 20 English Premier League clubs in the 2020/21 season. We then applied an engagements-per-post* benchmark to produce a definitive Top 50 ranking Download … Read More

Top #ClubSocial Posts, April – The Fan Edition

Top #ClubSocial Posts, April – The Fan Edition

6 May 2021By Brad Rees

Twitter represents the nearest we have to the tribal sounds of the global stadium and the Club Social Top 20 shows the most engaged monthly tweets for every Premier League club. Seven days is a long time in football. Over the last few weeks football fans have been acknowledged as the empowered victors and spontaneous … Read More

Seven Days is a Long Time in Football

Seven Days is a Long Time in Football

4 May 2021By Brad Rees

Over the last week football fans have been acknowledged as the empowered victors and spontaneous architects behind the collapse of the short-lived European Super League. Mainstream and social media lamented and lambasted the surprise announcement of a schism in European football, the newly-created and soon to be desecrated, European Super League or ESL. Read the … Read More

Chelsea top again – what is the Blues’ secret sauce?

Chelsea top again – what is the Blues’ secret sauce?

19 April 2021By Brad Rees

Chelsea have been top of Club Social for six consecutive weeks, Mediacells asks, Why? A content comparison with the other engagement league competitors shows similar post cycles, output and tone of voice – so why is Chelsea engaging more fans than any other club on Twitter? A glance at the followers numbers doesn’t explain much … Read More

EPL Clubs start new trend in player praise while on international duties

EPL Clubs start new trend in player praise while on international duties

8 April 2021By Brad Rees

Mediacells analysed 7k twitter posts which elicited 24m engagements in March and benchmarked* the top post for each Premier League football club and ranked them accordingly. Download report now Leicester City lead an emerging trend in clubs celebrating their players’ international performance by rejoicing in Çağlar ‘ÇAĞS’ Söyüncü’s effort in the World Cup qualifiers on … Read More

Wolves best wishes tweet shows best practice too

Wolves best wishes tweet shows best practice too

1 April 2021By Brad Rees

Conversations around UEFA #championsleague quarter-final draws dominated the Premier League last week, echoing the emotions felt recently during the @NBA draft early entries. Liverpool Football Club move up one place to #2 after they drew Real Madrid C.F. but transglobal Merseyside social media engagement wasn’t enough to oust Chelsea, who have claimed the Twitter top … Read More

Wolves best wishes tweet shows best practice too

Wolves best wishes tweet shows best practice too

22 March 2021By Brad Rees

This week we saw the biggest climbs from Wolves (up 5 places to 6th), Sheffield United (up 5 places to 12th), and Brighton & Hove Albion (up 2 places to 17th). The game-changing Wolves tweet wished Rui Patrício a speedy recovery after he had collided with the kneecap of a centre-back travelling at speed. Oof.

Chelsea go top in the engagement league on Twitter

Chelsea go top in the engagement league on Twitter

9 March 2021By Brad Rees

A shuffle at the top of the engagement league elevates Chelsea top and Arsenal second. Liverpool maintain a top 3 position. The most significant movers are Sheffield United (up 6 places to 13th) and Spurs (up 4 places to 5th).

Two new messaging genres added to Club Social in February 2021

Two new messaging genres added to Club Social in February 2021

5 March 2021By Brad Rees

Liverpool invoke the legendary You’ll Never Walk Alone as a simple, supportive message on social media addressed to Jurgen Klopp, who could not attend his mother’s funeral due to COVID restrictions. Download report now The message landed 300k+ reactions on Twitter and a further 730k+ on Instagram and is the worthy premiere post in February. … Read More