All Roads Lead to Nike

All Roads Lead to Nike

12 October 2020By Brad Rees

The UEFA Nations League weekend may have paused European league-level action but globally there were more diverse sporting milestones which changed the social media game. The clear 2020 trend of sport channelling entertainment and fashion was consolidated this weekend when Rafa Nadal seized his 20th major title and the Los Angeles Lakers won the NBA … Read More

Matchday #4 – When Rivals Become ‘Friends’

Matchday #4 – When Rivals Become ‘Friends’

5 October 2020By Brad Rees

Man City move up one place in Club Social after a weekend of wondergoals from Aston Villa and Spurs, against giants Liverpool and Man Utd – but what has that got to do with the Sky Blues, you ask? City @-lovebombed rivals Spurs in understated yet gleeful appreciation of the north London club beating the … Read More

Matchday #2 – Stars light up the Premier League in Club Social

Matchday #2 – Stars light up the Premier League in Club Social

21 September 2020By Brad Rees

Stars light up social in the Premier League this weekend, ranging from Spurs prodigal returns to ‘Thierry Henry 2.0’ at Arsenal. Leeds United continue to bring authenticity to the top flight dedicating Saturday’s win over Fulham to a much worthier legend. A lot of the winning posts on Matchday #2 hinge on celebrations of the … Read More

COVID-19 Visuals

COVID-19 Visuals

1 June 2020By Brad Rees

The COVID-19 pandemic and its various impacts have generated a range of data narratives as governments and media seek to understand and explain what is happening and what might happen. Rarely has a single story dominated the news in a way that makes almost all other subjects insignificant. To keep things accessible, governments across the … Read More

COVID-19 Visuals – Best Narrative: New York Times

COVID-19 Visuals – Best Narrative: New York Times

1 June 2020By Brad Rees

An Incalculable Loss – The New York Times visualisations are contemporary and highly responsive on large and small screens in tune with their diverse readership. A compelling narrative is informed by memories from thousands of obituaries and shines a light on the human loss, like the 87-year-old Green Bay Packers season ticket holder or the … Read More

COVID-19 Visuals – Best Aesthetic: Information is Beautiful

COVID-19 Visuals – Best Aesthetic: Information is Beautiful

1 June 2020By Brad Rees

Coronavirus Infographic DataPack – The data narrative and design experts list their loves as science, journalism, truth, and beauty. Their audience-centred COVID-19 DataPack delivers leading-edge visuals which encourage learning and foster a deeper understanding in the viewer. The pioneering Infection Trajectories can be configured by average or total daily deaths and cases in alluring 7-day … Read More

COVID-19 Visuals – Best Innovation: Reuters Graphics

COVID-19 Visuals – Best Innovation: Reuters Graphics

1 June 2020By Brad Rees

Tracking the spread of the novel coronavirus –  – Visuals are delivered inventively and at the highest quality, both clear indicators of how much investment has been made into the global information company’s graphical content. A look behind the presentation interface reveals an impressive host of technologies in play to analyse data and structure information. … Read More

COVID-19 Visuals – Best Interactive: WHO

COVID-19 Visuals – Best Interactive: WHO

1 June 2020By Brad Rees

Coronavirus Disease Dashboard – The World Health Organisation is ground-breaking in how it shares its data in a variety of formats as a bonus to the engaged viewer. Views are customisable with advanced search by country, territory or area and the design has a modern aesthetic impact. There is a unique Explorer screen, providing progressive … Read More

COVID-19 Visuals – Best Responsive: BBC

COVID-19 Visuals – Best Responsive: BBC

1 June 2020By Brad Rees

Tracking the global outbreak – – The messages behind the BBC visuals are compelling and clear. Like a growing number of media organisations, they have a dedicated visual and data journalism team who enables the delivery of up-to-the-minute data stories. The experience is exceptional across all devices, particularly with contemporary maps and intuitive scroll functions. … Read More

Reason to be Cheerful, Part I

Reason to be Cheerful, Part I

20 April 2020By Brad Rees

My good pal and data art superstar Peter Crnokrak mapped artistic and scientific creations to the last 500 years of history, like you do, and revealed creativity flourishes after conflict occurs. I wonder if isolation will have the same impact as destruction seems to. Amazon and Netflix are kicking it for obvious reasons but to … Read More

Is dataviz the new photo journalism?

Is dataviz the new photo journalism?

17 April 2020By Brad Rees

There is one book that I would take to a desert island with me. It’s not the complete works of Shakespeare, James Joyce’s Ulysses or Tyson Fury’s Behind the Mask. It’s a toff life! It is the newspaper epic Pictures on a Page by ex-Sunday Times editor Harold Evans and it is a pictorial and … Read More

Generation Z – more universal than unicorn

Generation Z – more universal than unicorn

5 March 2020By Brad Rees

Fairy tales are often spoken about the humans who are categorised as Generation Z. For those who can’t be bothered to google, Gen Z is a term or weapon to describe 2.5 billion people, aged between 7 and 23, younger siblings of millennials, whose parents were probably into the Happy Mondays, Chemical Brothers, The Prodigy … Read More

What’s in a view?

What’s in a view?

24 January 2020By Brad Rees

In 2014, OTT success was mainly attributable to Netflix. In 2020 OTT success, is mainly attributable to Netflix. Every three months the Netflix big beasts slouch away from their streaming media server farm to reveal quarterly earnings and subscriber counts, which are quickly followed by financial and media analysts writing about new viewing habits and … Read More

Shape-shifting – the social media storytelling ingredient

Shape-shifting – the social media storytelling ingredient

10 December 2019By Brad Rees

@mediacells Running as a candidate in the UK 2019 elections must be a neurotic pursuit. There are stories being told about you, sometimes spun by invisible storytellers. The substance of the stories is at best dubious and at worst malevolent and if you want to change the message, you first need to influence the influencers. … Read More

Set-piece content spurs fans to accept the Special One

Set-piece content spurs fans to accept the Special One

29 November 2019By Matt Stone

Mauricio Pochettino had five and a half successful years as Head Coach at Tottenham Hotspur. He failed to win any trophies but the team and the Club undeniably moved forward, better squad, new stadium and training ground. Meanwhile, Jose Mourinho, a pantomime villain at Spurs for his time at Chelsea, had been sacked from the … Read More

Bezos decks Powerpoint but collaboration is the main message on show

11 November 2019By Matt Stone

Amazon CEO Jeff Bezos has banned Powerpoint presentations in meetings. Not only that, but meetings start with each attendee sitting and silently reading a six-page memo for the first 30 minutes. People take notes then discuss the memo. This group reading process is necessary because “executives will bluff their way through the meeting as if … Read More

Mediacells appointed by Southampton FC to drive digital transformation

Mediacells appointed by Southampton FC to drive digital transformation

28 October 2019By Brad Rees

We’re very excited to announce that Mediacells has been appointed by Southampton FC to support the continuing transformation of their digital output. The new agreement will see Mediacells develop a single source social media analytics platform to deliver compelling content that acquires and retains fans. Performance Analytics will deliver Saints a 360-degree, near-live view of … Read More