World Cup predictions based on data science and a bit of common sense

World Cup predictions based on data science and a bit of common sense

24 November 2022By Brad Rees

The predictions, courtesy of Nielsen’s Gracenote database, are based on over one million simulations that produce estimates of the chance each team reaches a particular stage of the competition.  The science behind the above FIFA World Cup Qatar 2022 Cup modelling is awesome in its crunching and stitching of complex data sets but it doesn’t take into consideration … Read More

How Hollywood-owned Wrexham AFC  deal with political football boot

How Hollywood-owned Wrexham AFC deal with political football boot

1 November 2022By Brad Rees

Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin earlier in the week, with a political message emblazoned across the left (see picture above) outstep of the boot. The football club swiftly took to Twitter and banned Mullin from wearing the offending ‘studs’, … Read More

How to determine true sentiment in social media posts

How to determine true sentiment in social media posts

14 October 2022By Brad Rees

A HUMAN would be forgiven for associating words like scary, absurd, ridiculous, monster, filthy, unfair or freak with negative sentiment. Download full report here. True Sentiment in Footballer Social Media Posts By Mediacells CEO Brad Rees Many shots were reported to have been fired and shade thrown last night after Cristiano Ronaldo ‘stormed’ down the … Read More

The making and meaning of the most engaging player transfer posts from every top level club in Europe.

The making and meaning of the most engaging player transfer posts from every top level club in Europe.

5 September 2022By Brad Rees

Mediacells applied an engagement benchmark to the official club announcements on Instagram to provide two key take aways. Firstly, the most engaging player-transfer posts do not always equate with popularity. In the Premier League Pierre-Emerick Aubameyang was the biggest deadline-day news item but his arrival at Chelsea was somewhat eclipsed by the arrival of Raheem … Read More

Women’s football only going in One Direction

Women’s football only going in One Direction

8 August 2022By Brad Rees

Mediacells decided to benchmark the bluebadge (blueticks) Twitter accounts by retweets and likes to figure out which celebrities, royals, sportsfolk, politicians and YouTubers engaged the most over the Wembley Women’s Euro 2022 final. 7k bluebadge influencers tweeted about the Lionesses’ win over Germany Royals and Comedians mingle in the Top 5 most engaged Most engaging posts from One Direction’s … Read More

Social media trends in top five European leagues

Social media trends in top five European leagues

5 April 2022By Brad Rees

The Club Social 2022 Spring Report is based on Instagram and Twitter activity, across 5 European top flight leagues, comprising 98 clubs, with a combined audience of 665m followers that attracted 2bn engagements from just 20k posts. Highlights Trends – This edition we are analysing S.S.C. Napoli’s extended current season kit launch. English Premier League … Read More

The audience are collateral damage in the streaming wars

The audience are collateral damage in the streaming wars

3 March 2022By Brad Rees

Media groups are set to spend more than $140bn on added content in 2022 despite overwhelming, eye-watering losses across the top eight US media groups, according to investment banks, analysts and number-crunchers at the Financial Times.  The numbers surely downgrade the sports streaming giant DAZN’s recent announcement of $1.3bn losses from ‘eye-watering’ to more of … Read More

The tiny 2022 acquisition that is a huge media story

The tiny 2022 acquisition that is a huge media story

2 February 2022By Brad Rees

Many of Mediacells friends and competitors have been predicting developments in the new-tech arenas but all this has been overshadowed by a very human story today and perhaps sets the narrative tone for 2022. Even the nostalgic, rags to riches success story of Bobby Kotic’s Activision, a brand saved from the 1980s arcade game scrapheap … Read More

Money can’t buy you love, or can it?

Money can’t buy you love, or can it?

18 October 2021By Brad Rees

Fortunes are changing for the top European football clubs. Our forthcoming report looks at the big-revenue clubs through the lenses of TikTok, Instagram and Twitter to identify power shifts in club engagement. This season our Club Social analysis extends across Europe to look at top tier teams and leagues to capture the essence of success … Read More

Mediacells Summer of Sport report resonates across the globe

Mediacells Summer of Sport report resonates across the globe

30 September 2021By Brad Rees

Fan engagement insights from the Summer of Sport report, engaged audiences across the UK, Europe, the US and Asia. The September media release was carried across diverse news cycles including major newswires, search engines and of course social media. On the eve of our October report we are offering the full September report for download. … Read More

Euro 2020 TikTok #GirlsFootball

Euro 2020 TikTok #GirlsFootball

13 September 2021By Emily Rees

TikTok was the global digital entertainment sponsor of UEFA EURO 2020 and aimed to establish itself as a home for football fans to share their passion forthe game – as well as driving awareness with new audiences. There was a combination of official and unofficial voices expressing their passions, interests and reactions towards the tournament … Read More

Younger Fans Glow Up 2021 Sporting Events

Younger Fans Glow Up 2021 Sporting Events

13 September 2021By Brad Rees

Summer 2021 saw a huge leap for social media engagement in sports especially among younger, female audiences, Mediacells Summer of Sport report reveals. Contact us to request a copy of the Summer of Sport report Mediacells can reveal that audiences of England’s Euro 2020 final defeat, watched by more people than the World Cup 1966 … Read More

Raducan-do Factor Talks to Younger Audiences

Raducan-do Factor Talks to Younger Audiences

13 September 2021By Brad Rees

Contact us to request a copy of the Summer of Sport report 6.4 million views for female football TikTokers 15 million Instagram interactions for Simone Biles 27 million more views for classic Graf than winning Djokovic Summer 2021 saw a huge leap for social media engagement in sport especially among younger, female audiences. The increase … Read More

Record follower growth for Brentford FC after ‘perfect night’

Record follower growth for Brentford FC after ‘perfect night’

16 August 2021By Brad Rees

Newcomers Brentford Football Club opened their Premier League account at home with a 2-0 win over Arsenal which converted to a record follower growth in Twitter. At the beginning of last season Everton claimed the stealthiest follower growth (2%) after signing Colombian attacking midfielder James Rodríguez. On a more cautionary note Brentford’s post output was … Read More