European Football Club Engagement

European Football Club Engagement

26 November 2021By Brad Rees

We’re now on Flipsnack, an advanced branding tool we’re using to create and publish our business intelligence reports. In 2022 we will be publishing a full integrated suite of paid-for reports. Get in touch and let Mediacells know what you think of our first free-to-share report here.

Money can’t buy you love, or can it?

Money can’t buy you love, or can it?

18 October 2021By Brad Rees

Fortunes are changing for the top European football clubs. Our forthcoming report looks at the big-revenue clubs through the lenses of TikTok, Instagram and Twitter to identify power shifts in club engagement. This season our Club Social analysis extends across Europe to look at top tier teams and leagues to capture the essence of success … Read More

Mediacells Summer of Sport report resonates across the globe

Mediacells Summer of Sport report resonates across the globe

30 September 2021By Brad Rees

Fan engagement insights from the Summer of Sport report, engaged audiences across the UK, Europe, the US and Asia. The September media release was carried across diverse news cycles including major newswires, search engines and of course social media. On the eve of our October report we are offering the full September report for download. … Read More

Euro 2020 TikTok #GirlsFootball

Euro 2020 TikTok #GirlsFootball

13 September 2021By Emily Rees

TikTok was the global digital entertainment sponsor of UEFA EURO 2020 and aimed to establish itself as a home for football fans to share their passion forthe game – as well as driving awareness with new audiences. There was a combination of official and unofficial voices expressing their passions, interests and reactions towards the tournament … Read More

Younger Fans Glow Up 2021 Sporting Events

Younger Fans Glow Up 2021 Sporting Events

13 September 2021By Brad Rees

Summer 2021 saw a huge leap for social media engagement in sports especially among younger, female audiences, Mediacells Summer of Sport report reveals. Contact us to request a copy of the Summer of Sport report Mediacells can reveal that audiences of England’s Euro 2020 final defeat, watched by more people than the World Cup 1966 … Read More

Raducan-do Factor Talks to Younger Audiences

Raducan-do Factor Talks to Younger Audiences

13 September 2021By Brad Rees

Contact us to request a copy of the Summer of Sport report 6.4 million views for female football TikTokers 15 million Instagram interactions for Simone Biles 27 million more views for classic Graf than winning Djokovic Summer 2021 saw a huge leap for social media engagement in sport especially among younger, female audiences. The increase … Read More

Record follower growth for Brentford FC after ‘perfect night’

Record follower growth for Brentford FC after ‘perfect night’

16 August 2021By Brad Rees

Newcomers Brentford Football Club opened their Premier League account at home with a 2-0 win over Arsenal which converted to a record follower growth in Twitter. At the beginning of last season Everton claimed the stealthiest follower growth (2%) after signing Colombian attacking midfielder James Rodríguez. On a more cautionary note Brentford’s post output was … Read More

England most engaged national team in run-up to Wembley semi final

England most engaged national team in run-up to Wembley semi final

6 July 2021By Brad Rees

England are the most engaged national team #euro of the UEFA EURO 2020 so far. Out of the top ten tournament tweets, nine are from the England national account. The exception is Nazionale Italiana Sicurezza sul Lavoro who engaged 112k times with a one-word riposte to Royal Belgian Football Association’s ‘VENI, VIDI …’ portentous Friday … Read More

England and Germany go head to head on Twitter engagement

England and Germany go head to head on Twitter engagement

29 June 2021By Brad Rees

Ahead of Tuesday’s Wembley clash between England and Germany the #ThreeLions lead the charge on Twitter engagement – but like the post-1966 power balance between these two footballing nations, it’s nuanced stuff. For both teams core engagement success is attributed to celebrating individual player performance and expression. England’s official Twitter account toasts Arsenal central midfielder … Read More

Mediacells CEO talks to Unofficial Podcast about his personal bests in sport

Mediacells CEO talks to Unofficial Podcast about his personal bests in sport

28 June 2021By Steve Moss

Brad talks to Sean Singleton at sports business media company Unofficial Podcast about his personal bests. Best pitch; Best sports marketing campaign; Best sporting event attended; Best sporting event on TV; Best Sports film; Best bar or pub; Best restaurant; Best holiday resort; Best influence; Best dinner companions; Best job; Best professional regret; Best skill … Read More

More Insta-fam than Instagram at UEFA Euro 2020

More Insta-fam than Instagram at UEFA Euro 2020

28 June 2021By Brad Rees

We have produced the most engaging influencers of the group stage of UEFA EURO 2020. Why is Instagram fan engagement less sport-focused and more human-centred? Get the deck here and remember to credit Mediacells in those presentations! Download the full report here and remember to credit Mediacells in those briefings! Could it have something to … Read More

Instagram player-influencers excel during the first week of Euro 2020

Instagram player-influencers excel during the first week of Euro 2020

18 June 2021By Brad Rees

Cristiano Ronaldo is top of the UEFA EURO 2020 player-influencers on Instagram, according to Mediacells. The Portugal star has attracted 37 million engagements since the tournament began including 9 million engagements for his ‘thoughts and prayers’ message to Denmark’s Christian Eriksen. The insights chime with KPMG Football Benchmark who attribute Cristiano as the player with … Read More

Eriksen Empathy Elevates Denmark to #1

Eriksen Empathy Elevates Denmark to #1

14 June 2021By Brad Rees

It will come as no surprise that the best wishes for Christian Dannemann Eriksen, following his collapse during his side’s opening match against Finland were the loudest voices over the weekend on Twitter. The official Denmark team account went straight to #1 over the weekend, up 16 places in the #ClubSocial engagement league, awarding https://lnkd.in/d2GKDAX the optimum 5 engagement … Read More

Fan Engagement is Complex and Rewarding

Fan Engagement is Complex and Rewarding

26 May 2021By Brad Rees

Engaging fans does not always equate with a positive perception but, when clubs get it right, it can be hugely rewarding. Mediacells analysed 80,000 fan-centred tweets attracting 275 million  engagements across the 20 English Premier League clubs in the 2020/21 season. We then applied an engagements-per-post* benchmark to produce a definitive Top 50 ranking Download … Read More

Top #ClubSocial Posts, April – The Fan Edition

Top #ClubSocial Posts, April – The Fan Edition

6 May 2021By Brad Rees

Twitter represents the nearest we have to the tribal sounds of the global stadium and the Club Social Top 20 shows the most engaged monthly tweets for every Premier League club. Seven days is a long time in football. Over the last few weeks football fans have been acknowledged as the empowered victors and spontaneous … Read More