Buying in an audience can work. The New York Times recently acquired longform sports journalism outfit The Athletic for half a billion dollars to notch up its registered users to 10 million. Spotify are on a mission to grow the music brand worldwide and the Swedish music streaming giant claims, “there are few partners (like … Read More
Media groups are set to spend more than $140bn on added content in 2022 despite overwhelming, eye-watering losses across the top eight US media groups, according to investment banks, analysts and number-crunchers at the Financial Times. The numbers surely downgrade the sports streaming giant DAZN’s recent announcement of $1.3bn losses from ‘eye-watering’ to more of … Read More
Buzzfeed recently published a quiz on Valentine’s Day where you can find out what kind of a Wordle player you are and what this says about you. I tested myself with some office pals and we distributed ourselves across the four Wordle player types, but a bit like a tabloid horoscope, each archetype was basically … Read More
Many of Mediacells friends and competitors have been predicting developments in the new-tech arenas but all this has been overshadowed by a very human story today and perhaps sets the narrative tone for 2022. Even the nostalgic, rags to riches success story of Bobby Kotic’s Activision, a brand saved from the 1980s arcade game scrapheap … Read More