Fan Engagement is Complex and Rewarding

Fan Engagement is Complex and Rewarding

26 May 2021By Brad Rees

Engaging fans does not always equate with a positive perception but, when clubs get it right, it can be hugely rewarding. Mediacells analysed 80,000 fan-centred tweets attracting 275 million  engagements across the 20 English Premier League clubs in the 2020/21 season. We then applied an engagements-per-post* benchmark to produce a definitive Top 50 ranking Download … Read More

Top #ClubSocial Posts, April – The Fan Edition

Top #ClubSocial Posts, April – The Fan Edition

6 May 2021By Brad Rees

Twitter represents the nearest we have to the tribal sounds of the global stadium and the Club Social Top 20 shows the most engaged monthly tweets for every Premier League club. Seven days is a long time in football. Over the last few weeks football fans have been acknowledged as the empowered victors and spontaneous … Read More

Seven Days is a Long Time in Football

Seven Days is a Long Time in Football

4 May 2021By Brad Rees

Over the last week football fans have been acknowledged as the empowered victors and spontaneous architects behind the collapse of the short-lived European Super League. Mainstream and social media lamented and lambasted the surprise announcement of a schism in European football, the newly-created and soon to be desecrated, European Super League or ESL. Read the … Read More

Chelsea top again – what is the Blues’ secret sauce?

Chelsea top again – what is the Blues’ secret sauce?

19 April 2021By Brad Rees

Chelsea have been top of Club Social for six consecutive weeks, Mediacells asks, Why? A content comparison with the other engagement league competitors shows similar post cycles, output and tone of voice – so why is Chelsea engaging more fans than any other club on Twitter? A glance at the followers numbers doesn’t explain much … Read More

EPL Clubs start new trend in player praise while on international duties

EPL Clubs start new trend in player praise while on international duties

8 April 2021By Brad Rees

Mediacells analysed 7k twitter posts which elicited 24m engagements in March and benchmarked* the top post for each Premier League football club and ranked them accordingly. Download report now Leicester City lead an emerging trend in clubs celebrating their players’ international performance by rejoicing in Çağlar ‘ÇAĞS’ Söyüncü’s effort in the World Cup qualifiers on … Read More

Wolves best wishes tweet shows best practice too

Wolves best wishes tweet shows best practice too

1 April 2021By Brad Rees

Conversations around UEFA #championsleague quarter-final draws dominated the Premier League last week, echoing the emotions felt recently during the @NBA draft early entries. Liverpool Football Club move up one place to #2 after they drew Real Madrid C.F. but transglobal Merseyside social media engagement wasn’t enough to oust Chelsea, who have claimed the Twitter top … Read More

Wolves best wishes tweet shows best practice too

Wolves best wishes tweet shows best practice too

22 March 2021By Brad Rees

This week we saw the biggest climbs from Wolves (up 5 places to 6th), Sheffield United (up 5 places to 12th), and Brighton & Hove Albion (up 2 places to 17th). The game-changing Wolves tweet wished Rui Patrício a speedy recovery after he had collided with the kneecap of a centre-back travelling at speed. Oof.

Chelsea go top in the engagement league on Twitter

Chelsea go top in the engagement league on Twitter

9 March 2021By Brad Rees

A shuffle at the top of the engagement league elevates Chelsea top and Arsenal second. Liverpool maintain a top 3 position. The most significant movers are Sheffield United (up 6 places to 13th) and Spurs (up 4 places to 5th).

Two new messaging genres added to Club Social in February 2021

Two new messaging genres added to Club Social in February 2021

5 March 2021By Brad Rees

Liverpool invoke the legendary You’ll Never Walk Alone as a simple, supportive message on social media addressed to Jurgen Klopp, who could not attend his mother’s funeral due to COVID restrictions. Download report now The message landed 300k+ reactions on Twitter and a further 730k+ on Instagram and is the worthy premiere post in February. … Read More

2021 Empathy predictions become reality

2021 Empathy predictions become reality

1 March 2021By Brad Rees

In January Mediacells predicted Empathy would be a major engagement driver in 2021 social media discourse, the latest insights from Club Social substantiate this. It’s more than five years since Brian Lomax, the founder of the football supporters trust movement passed away but the qualities of what it means to be a fan are demonstrable … Read More

Super Bowl LV 2021 Figures and Thoughts

Super Bowl LV 2021 Figures and Thoughts

9 February 2021By Brad Rees

The final figures from Nielsen have arrived, uncharacteristically late. Mediacells has put together a metrics sheet for clubs and brands to get a 30-second overview of the first major sporting event of the year. Download Report Here A one-sided game contributed to viewer decline as the outcome became obvious after the Tampa Bay Buccaneers took control of … Read More

The temperature is rising in the Premier League on Club Social

The temperature is rising in the Premier League on Club Social

2 February 2021By Brad Rees

It was an action-packed Football January and the Premier League club ranking on the pitch differs from club performance in the Club Social Twitter rankings. Download full report here Twitter is the natural home for football fans to express themselves in a public arena and represents the nearest we have at the moment to the … Read More

Southampton FC Case Study: Fan-targeted content

Southampton FC Case Study: Fan-targeted content

1 February 2021By Brad Rees

Our Brief To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards. The Work We implemented a Performance Platform that will ingest and transform SFC data into intelligent feeds, which drive Power BI visualisations and alerts. The Results SFC are … Read More