Engaging fans does not always equate with a positive perception but, when clubs get it right, it can be hugely rewarding. Mediacells analysed 80,000 fan-centred tweets attracting 275 million engagements across the 20 English Premier League clubs in the 2020/21 season. We then applied an engagements-per-post* benchmark to produce a definitive Top 50 ranking Download … Read More
On the eve of the UK’s biggest post-lockdown crowd-pulling FA Cup final Leicester City had already leapt three places in the Mediacells engagement league Club Social. And when the Foxes went on to beat Chelsea thanks to Youri Tielemans’ 63rd-minute winner the club had passed Leeds United and Manchester City to enter the Top Five … Read More
Ahead of tomorrow’s UEFA decision on where to host the Champions League final between Chelsea and Manchester City -we ask, who is winning over fans most on Twitter? Chelsea have more than double the engagements per social post than Champions League final rivals Manchester City – why is that? It could be argued that the … Read More
Twitter represents the nearest we have to the tribal sounds of the global stadium and the Club Social Top 20 shows the most engaged monthly tweets for every Premier League club. Seven days is a long time in football. Over the last few weeks football fans have been acknowledged as the empowered victors and spontaneous … Read More
Over the last week football fans have been acknowledged as the empowered victors and spontaneous architects behind the collapse of the short-lived European Super League. Mainstream and social media lamented and lambasted the surprise announcement of a schism in European football, the newly-created and soon to be desecrated, European Super League or ESL. Read the … Read More
Chelsea have been top of Club Social for six consecutive weeks, Mediacells asks, Why? A content comparison with the other engagement league competitors shows similar post cycles, output and tone of voice – so why is Chelsea engaging more fans than any other club on Twitter? A glance at the followers numbers doesn’t explain much … Read More
Mediacells analysed 7k twitter posts which elicited 24m engagements in March and benchmarked* the top post for each Premier League football club and ranked them accordingly. Download report now Leicester City lead an emerging trend in clubs celebrating their players’ international performance by rejoicing in Çağlar ‘ÇAĞS’ Söyüncü’s effort in the World Cup qualifiers on … Read More
This week we saw the biggest climbs from Leicester City (up 7 places to 5th), Sheffield United (up 4 places to 13th), and Crystal Palace FC (up 2 places to 17th).
Conversations around UEFA #championsleague quarter-final draws dominated the Premier League last week, echoing the emotions felt recently during the @NBA draft early entries. Liverpool Football Club move up one place to #2 after they drew Real Madrid C.F. but transglobal Merseyside social media engagement wasn’t enough to oust Chelsea, who have claimed the Twitter top … Read More
This week we saw the biggest climbs from Wolves (up 5 places to 6th), Sheffield United (up 5 places to 12th), and Brighton & Hove Albion (up 2 places to 17th). The game-changing Wolves tweet wished Rui Patrício a speedy recovery after he had collided with the kneecap of a centre-back travelling at speed. Oof.
This week we saw the biggest climbs from Southampton FC (up 4 places to 14th), Fulham Football Club (up 3 places to 12th), and Manchester United (up 2 places to 2nd).
A shuffle at the top of the engagement league elevates Chelsea top and Arsenal second. Liverpool maintain a top 3 position. The most significant movers are Sheffield United (up 6 places to 13th) and Spurs (up 4 places to 5th).
Liverpool invoke the legendary You’ll Never Walk Alone as a simple, supportive message on social media addressed to Jurgen Klopp, who could not attend his mother’s funeral due to COVID restrictions. Download report now The message landed 300k+ reactions on Twitter and a further 730k+ on Instagram and is the worthy premiere post in February. … Read More
In the Mediacells January report we looked at the 2021 social media landscape from a football club content perspective and identified 12 messaging types. One the key engagement drivers, Admin Banter, is the occasional practice of the club social media account moderator aka Admin, who is often an adept and skilful editorial voice. When Crystal … Read More
In January Mediacells predicted Empathy would be a major engagement driver in 2021 social media discourse, the latest insights from Club Social substantiate this. It’s more than five years since Brian Lomax, the founder of the football supporters trust movement passed away but the qualities of what it means to be a fan are demonstrable … Read More
Three of the top four Club Social winners [Feb 6 – Feb 12] use rap, R&B synth pop and alternative R&B to connect with fans. Chelsea move up to third place in Club Social attributed in part to their use of a viral Superbowl video meme originally of the halftime Weeknd performance. Leicester City rise … Read More
Southampton Football Club rise 5 places to 12th in the Mediacells Premier League Club Rankings, a move attributed to Takumi Minamino’s surprise deadline-day loan to St Mary’s from Anfield. Meanwhile Liverpool Football Club are up 2 places, edging towards the number one spot.
The final figures from Nielsen have arrived, uncharacteristically late. Mediacells has put together a metrics sheet for clubs and brands to get a 30-second overview of the first major sporting event of the year. Download Report Here A one-sided game contributed to viewer decline as the outcome became obvious after the Tampa Bay Buccaneers took control of … Read More
It was an action-packed Football January and the Premier League club ranking on the pitch differs from club performance in the Club Social Twitter rankings. Download full report here Twitter is the natural home for football fans to express themselves in a public arena and represents the nearest we have at the moment to the … Read More
Our Brief To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards. The Work We implemented a Performance Platform that will ingest and transform SFC data into intelligent feeds, which drive Power BI visualisations and alerts. The Results SFC are … Read More