The Mediacells 2020 Club Social Top 100+ [52-43]

The Mediacells 2020 Club Social Top 100+ [52-43]

4 January 2021By Brad Rees

Download full report here 52. Chelsea FC: Commemorate. Magnanimous sentiment for one of the greats with interesting use of photography to illustrate Maradona as a player apart. 51. Manchester United FC: Celebrate! Although Ronaldo has been absent from Old Trafford for over a decade there is still strong, positive sentiment felt towards the #7 from … Read More

The Mediacells 2020 Club Social Top 100+ [42-33]

The Mediacells 2020 Club Social Top 100+ [42-33]

4 January 2021By Brad Rees

Download full report here 42. Sheffield United FC: Result! Urban Dictionary entry to denote a win; Dub engages 130k. 41. Manchester United FC: Welcome! Alex Telles is given the 6-second, meme-friendly animation which can of course be recycled as a reaction photo! 40. Liverpool FC: Rejoice! One of a collection of jubilant, trophy-lifting posts for … Read More

The Mediacells 2020 Club Social Top 100+ [32-23]

The Mediacells 2020 Club Social Top 100+ [32-23]

4 January 2021By Brad Rees

Download full report here 32. Manchester United FC: Celebrate! Classic birthday wishes to Sir Alex with an acknowledgement of his love of wine and allegiance to Casillero Diablo. 31. Chelsea FC: Welcome! A new signing of ex-Fox Ben Chilwell with a signpost to chelseafc.com where there is perhaps a missed opportunity to upsell the new … Read More

The Mediacells 2020 Club Social Top 100+ [22-13]

The Mediacells 2020 Club Social Top 100+ [22-13]

4 January 2021By Brad Rees

Download full report here 22. Chelsea FC: Camaraderie. Magnanimous congratulations to Liverpool from Premier League rivals Chelsea is applauded on social media. 21. Crystal Palace FC: Admin Banter! Nike’s London subversion thing is dismissed by south west London rivals Crystal Palace, who subvert the subversion with a subversive hashtag. 20. Everton FC: Welcome! James Rodriguez’s … Read More

The Mediacells 2020 Club Social Top 100+ [12-01]

The Mediacells 2020 Club Social Top 100+ [12-01]

4 January 2021By Brad Rees

Download full report here 12. Manchester City FC: Empathy. The club prompts the football family to support manager Pep Guardiola as his mother dies after contracting Covid-19. Many rival clubs join the Blues in condolence wishes and any weird, attention-grabbing posts by unhinged oddballs is regulated by all decent world football fans. 11. Tottenham Hotspur … Read More

That Data Network Effect Thing

That Data Network Effect Thing

7 December 2020By Brad Rees

The most valuable companies now rely on data. The trillion-dollar market cap leaders Apple, Amazon, Microsoft and Alphabet are not just tech giants they are data companies. There are more start-ups than ever who are 100% digital, all with similar, progressive, aggressive acquisition plans who play in the crowded ‘hot spaces’ of entertainment, sports, travel, … Read More

New Meme Craze Hits Club Social

New Meme Craze Hits Club Social

27 November 2020By Brad Rees

Fans are sending tweets with faux disclaimers that say “โ“˜ ๐—ข๐—ณ๐—ณ๐—ถ๐—ฐ๐—ถ๐—ฎ๐—น ๐˜€๐—ผ๐˜‚๐—ฟ๐—ฐ๐—ฒ๐˜€ ๐˜€๐˜๐—ฎ๐˜๐—ฒ๐—ฑ ๐˜๐—ต๐—ฎ๐˜ ๐—ถ๐˜€ ๐˜๐—ฟ๐˜‚๐—ฒโ€œ. By adding the โ“˜ symbol to tweets, the disclaimer appears more authentic, but the memes are typically more focused on making jokes. The meme format is now being used by Clubs in the Premier League, La Liga and the … Read More

Wrexham aka Tinseltown FC ‘dub’ Social with celebrity video

Wrexham aka Tinseltown FC ‘dub’ Social with celebrity video

18 November 2020By Brad Rees

The international break is a time for reflection, playfulness & celebration while fans distract themselves from what Joe.co.uk calls the โ€˜melancholic voidโ€™.

Wrexham aka Tinseltown FC dub social this week with Hollywood stars Ryan Reynolds and Rob McElhenney taking part in a hilarious video about their ambition to take over the Welsh club.

Saints ‘Stop the Count’ tweet most engaging post of season

Saints ‘Stop the Count’ tweet most engaging post of season

9 November 2020By Brad Rees

Southampton FC tapped into the mood surrounding the ongoing US election saga by tweeting a demand that the Premier League be frozen after a 2-0 win over Newcastle sent the Saints soaring to the top of the table – the first time in the club’s 134-year history.

October 2020 Allstar Top Ten Premier League Posts

October 2020 Allstar Top Ten Premier League Posts

2 November 2020By Brad Rees

The early results are in … no, not those ones! The October Allstar Top Ten #ClubSocial Posts. A wide range of content compels fans in The Premier League, such as Unholy Shakespearean tragic alliances (Manchester City Football Club); Biting Sarcasm aimed at ejected mascots (Chelsea Football Club); Celebrations (Arsenal F.C Leicester City Football Club Manchester … Read More

How it Started, How it’s Going meme arrives on planet football

How it Started, How it’s Going meme arrives on planet football

21 October 2020By Brad Rees

The latest internet meme How it started, How itโ€™s going was embraced by many Premier League clubs during the UEFA Nations League weekend to engage fans in the absence of match day action. We looked at club social engagement levels and benchmarked the highest-performing HiS-HiG memes. For the uninitiated, How it started, How itโ€™s going … Read More

All Roads Lead to Nike

All Roads Lead to Nike

12 October 2020By Brad Rees

The UEFA Nations League weekend may have paused European league-level action but globally there were more diverse sporting milestones which changed the social media game. The clear 2020 trend of sport channelling entertainment and fashion was consolidated this weekend when Rafa Nadal seized his 20th major title and the Los Angeles Lakers won the NBA … Read More

Matchday #4 – When Rivals Become ‘Friends’

Matchday #4 – When Rivals Become ‘Friends’

5 October 2020By Brad Rees

Man City move up one place in Club Social after a weekend of wondergoals from Aston Villa and Spurs, against giants Liverpool and Man Utd โ€“ but what has that got to do with the Sky Blues, you ask? City @-lovebombed rivals Spurs in understated yet gleeful appreciation of the north London club beating the … Read More

Matchday #2 – Stars light up the Premier League in Club Social

Matchday #2 – Stars light up the Premier League in Club Social

21 September 2020By Brad Rees

Stars light up social in the Premier League this weekend, ranging from Spurs prodigal returns to ‘Thierry Henry 2.0’ at Arsenal. Leeds United continue to bring authenticity to the top flight dedicating Saturday’s win over Fulham to a much worthier legend. A lot of the winning posts on Matchday #2 hinge on celebrations of the … Read More

COVID-19 Visuals

COVID-19 Visuals

1 June 2020By Brad Rees

The COVID-19 pandemic and its various impacts have generated a range of data narratives as governments and media seek to understand and explain what is happening and what might happen. Rarely has a single story dominated the news in a way that makes almost all other subjects insignificant. To keep things accessible, governments across the … Read More

COVID-19 Visuals – Best Narrative: New York Times

COVID-19 Visuals – Best Narrative: New York Times

1 June 2020By Brad Rees

An Incalculable Loss – The New York Times visualisations are contemporary and highly responsive on large and small screens in tune with their diverse readership. A compelling narrative is informed by memories from thousands of obituaries and shines a light on the human loss, like the 87-year-old Green Bay Packers season ticket holder or the … Read More

COVID-19 Visuals – Best Aesthetic: Information is Beautiful

COVID-19 Visuals – Best Aesthetic: Information is Beautiful

1 June 2020By Brad Rees

Coronavirus Infographic DataPack – The data narrative and design experts list their loves as science, journalism, truth, and beauty. Their audience-centred COVID-19 DataPack delivers leading-edge visuals which encourage learning and foster a deeper understanding in the viewer. The pioneering Infection Trajectories can be configured by average or total daily deaths and cases in alluring 7-day … Read More