World Cup predictions based on data science

1 November 2022By Mediacells Staff

The predictions, courtesy of Nielsen’s Gracenote database, are based on over one million simulations that produce estimates of the chance each team reaches a particular stage of the competition. The science behind the above FIFA World Cup Qatar 2022 Cup modelling is awesome in its crunching and stitching of complex data sets but it doesn’t … Read More

True sentiment in social media posts

1 October 2022By Mediacells Staff

A HUMAN would be forgiven for associating words like scary, absurd, ridiculous, monster, filthy, unfair or freak with negative sentiment. Many shots were reported to have been fired and shade thrown last night after Cristiano Ronaldo ‘stormed’ down the tunnel before the end of Manchester United’s victory over Tottenham. Digital fathoms of doomscrolling opportunities ensue … Read More

One Direction for women’s football

1 August 2022By Mediacells Staff

Women’s football fan engagement became a mass market story after England’s win against Germany last Sunday. The record-breaking 87,000 fans that packed out Wembley stadium for the final and the 17.4 million viewers who watched the final on the BBC are the two key stats that the world and her granny now know. A lesser-known … Read More

The audience are collateral damage in the streaming wars

28 March 2022By Mediacells Staff

Media groups are set to spend more than $140bn on added content in 2022 despite overwhelming, eye-watering losses across the top eight US media groups, according to investment banks, analysts and number-crunchers at the Financial Times. The numbers surely downgrade the sports streaming giant DAZN’s recent announcement of $1.3bn losses from ‘eye-watering’ to more of … Read More

Wordle woes for NYT as streaking wars hot up

1 February 2022By Mediacells Staff

Buzzfeed recently published a quiz on Valentine’s Day where you can find out what kind of a Wordle player you are and what this says about you. I tested myself with some office pals and we distributed ourselves across the four Wordle player types, but a bit like a tabloid horoscope, each archetype was basically … Read More

The tiny 2022 acquisition that is a huge media story

31 January 2022By Mediacells Staff

Many of Mediacells friends and competitors have been predicting developments in the new-tech arenas but all this has been overshadowed by a very human story today and perhaps sets the narrative tone for 2022. Even the nostalgic, rags to riches success story of Bobby Kotic’s Activision, a brand saved from the 1980s arcade game scrapheap … Read More