Fan Engagement Analysts
Euro 2020 TikTok #GirlsFootball
TikTok was the global digital entertainment sponsor of UEFA EURO 2020 and aimed to establish itself as a home for football fans to share their passion forthe game – as well as driving awareness with new audiences. There was a combination of official and unofficial voices expressing their passions, interests and reactions towards the tournament … Read More
Younger Fans Glow Up 2021 Sporting Events
Summer 2021 saw a huge leap for social media engagement in sports especially among younger, female audiences, Mediacells Summer of Sport report reveals. Contact us to request a copy of the Summer of Sport report Mediacells can reveal that audiences of England’s Euro 2020 final defeat, watched by more people than the World Cup 1966 … Read More
Raducan-do Factor Talks to Younger Audiences
Contact us to request a copy of the Summer of Sport report 6.4 million views for female football TikTokers 15 million Instagram interactions for Simone Biles 27 million more views for classic Graf than winning Djokovic Summer 2021 saw a huge leap for social media engagement in sport especially among younger, female audiences. The increase … Read More
Record follower growth for Brentford FC after ‘perfect night’
Newcomers Brentford Football Club opened their Premier League account at home with a 2-0 win over Arsenal which converted to a record follower growth in Twitter. At the beginning of last season Everton claimed the stealthiest follower growth (2%) after signing Colombian attacking midfielder James Rodríguez. On a more cautionary note Brentford’s post output was … Read More
Italy celebrates a blue renaissance on social media after gripping Wembley Euro 2020 finale
The Football Association’s condemnation of the racist abuse of England players after the UEFA EURO 2020 Wembley finale is consolidated in the majority of messages to Gareth Southgate and his final-qualifying squad to the official England Twitter account. At the end of the tournament, England went out on penalties but maintained a premier position in … Read More
England most engaged national team in run-up to Wembley semi final
England are the most engaged national team #euro of the UEFA EURO 2020 so far. Out of the top ten tournament tweets, nine are from the England national account. The exception is Nazionale Italiana Sicurezza sul Lavoro who engaged 112k times with a one-word riposte to Royal Belgian Football Association’s ‘VENI, VIDI …’ portentous Friday … Read More
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.