Commercialising data through a human lens

Our collaborative approach inspires business success across any sector.

A dynamic service that helps you change influencer perceptions of your brand.

Club Social is a benchmarking tool for sports clubs and brands who want to optimise social performance.

Highly engaging content that celebrates your success and inspires target audiences.

PRESS

January 15, 2021

Social Media Interaction in Sport

Interviewed by Ashish Prabhu

Due to the Covid 19 pandemic, sports teams around the world have had to play their games in empty stadiums. This means that fans will have had to watch games and events from home and interact with them on social media.

January 13, 2021

Empathy To Drive Football Fan Engagement in 2021

Interviewed by Staff

What is your most heroic personal achievement so far in digital?
After a year of mostly fanless sports stadiums Mediacells asks, what are the implications for physical-digital event experiences in 2021?

January 13, 2021

Implications for physical-digital event experiences in 2021

Interviewed by Staff

The Mediacells Club Social Top 100+ applies a data technique to present the most engaging club social activity and then overlays a human lens to identify emerging trends in fan behaviour.

INSIGHTS

Music is the common theme that elevates the biggest Club Social climbers

Music is the common theme that elevates the biggest Club Social climbers

15 February 2021

Three of the top four Club Social winners [Feb 6 – Feb 12] use rap, R&B synth pop and alternative R&B to connect with fans. Chelsea move up to third place in Club Social attributed in part to their use of a viral Superbowl video meme originally of the halftime Weeknd performance. Leicester City rise … Read More

Super Bowl LV 2021 Figures and Thoughts

Super Bowl LV 2021 Figures and Thoughts

9 February 2021

The final figures from Nielsen have arrived, uncharacteristically late. Mediacells has put together a metrics sheet for clubs and brands to get a 30-second overview of the first major sporting event of the year. Download Report Here A one-sided game contributed to viewer decline as the outcome became obvious after the Tampa Bay Buccaneers took control of … Read More

The temperature is rising in the Premier League on Club Social

The temperature is rising in the Premier League on Club Social

2 February 2021

It was an action-packed Football January and the Premier League club ranking on the pitch differs from club performance in the Club Social Twitter rankings. Download full report here Twitter is the natural home for football fans to express themselves in a public arena and represents the nearest we have at the moment to the … Read More

Empathy To Drive Football Fan Engagement in 2021

Empathy To Drive Football Fan Engagement in 2021

13 January 2021

After a year of mostly fanless sports stadiums Mediacells asks, what are the implications for physical-digital event experiences in 2021? Download full report here In 2020, English Premier League clubs posted over 80k messages, attracting 280+ million fan engagements*. The Mediacells Club Social Top 100+ applies a data technique to present the most engaging club … Read More

The Mediacells 2020 Club Social Top 100+ [102-93]

The Mediacells 2020 Club Social Top 100+ [102-93]

4 January 2021

Premier League club social media content reached record audiences last year. Mediacells analyses and benchmarks the key messaging in the 2020 Club Social leaderboard. Download full report here It was a challenging year for the entire world but there were some great examples of philanthropy, community support, moral championing and inspiration, both at club and … Read More