Fan Engagement Analysts
It’s in our DNA to ask questions and get a deeper understanding of your business drivers.
Our knowledge of data scientist and executive needs enables us to create credible
communication channels between the two and influence change, where change is needed.
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Ahead of tomorrow’s UEFA decision on where to host the Champions League final between Chelsea and Manchester City -we ask, who is winning over fans most on Twitter? Chelsea have more than double the engagements per social post than Champions League final rivals Manchester City – why is that? It could be argued that the … Read More
Twitter represents the nearest we have to the tribal sounds of the global stadium and the Club Social Top 20 shows the most engaged monthly tweets for every Premier League club. Seven days is a long time in football. Over the last few weeks football fans have been acknowledged as the empowered victors and spontaneous … Read More
Over the last week football fans have been acknowledged as the empowered victors and spontaneous architects behind the collapse of the short-lived European Super League. Mainstream and social media lamented and lambasted the surprise announcement of a schism in European football, the newly-created and soon to be desecrated, European Super League or ESL. Read the … Read More
Chelsea have been top of Club Social for six consecutive weeks, Mediacells asks, Why? A content comparison with the other engagement league competitors shows similar post cycles, output and tone of voice – so why is Chelsea engaging more fans than any other club on Twitter? A glance at the followers numbers doesn’t explain much … Read More
Mediacells analysed 7k twitter posts which elicited 24m engagements in March and benchmarked* the top post for each Premier League football club and ranked them accordingly. Download report now Leicester City lead an emerging trend in clubs celebrating their players’ international performance by rejoicing in Çağlar ‘ÇAĞS’ Söyüncü’s effort in the World Cup qualifiers on … Read More
This week we saw the biggest climbs from Leicester City (up 7 places to 5th), Sheffield United (up 4 places to 13th), and Crystal Palace FC (up 2 places to 17th).