Fan Engagement Analysts

Information services for sports and entertainment companies who are tasked to quantify 360-degree fan engagement.

Understand influencers better so you can change their perception of your brand.

A benchmarking tool for sports clubs and brands who want to optimise social performance.

Highly engaging data-driven content to tell your success stories.

CASE STUDIES

 

Southampton FC: Fan-targeted content

Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.

 

UEFA: Engage fans everywhere

Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.

 

Red Bull: Gen Z content experience

Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.

RECENT NEWS

Top #ClubSocial Posts, April – The Fan Edition

Top #ClubSocial Posts, April – The Fan Edition

6 May 2021

Twitter represents the nearest we have to the tribal sounds of the global stadium and the Club Social Top 20 shows the most engaged monthly tweets for every Premier League club. Seven days is a long time in football. Over the last few weeks football fans have been acknowledged as the empowered victors and spontaneous … Read More

Seven Days is a Long Time in Football

Seven Days is a Long Time in Football

4 May 2021

Over the last week football fans have been acknowledged as the empowered victors and spontaneous architects behind the collapse of the short-lived European Super League. Mainstream and social media lamented and lambasted the surprise announcement of a schism in European football, the newly-created and soon to be desecrated, European Super League or ESL. Read the … Read More

Chelsea top again – what is the Blues’ secret sauce?

Chelsea top again – what is the Blues’ secret sauce?

19 April 2021

Chelsea have been top of Club Social for six consecutive weeks, Mediacells asks, Why? A content comparison with the other engagement league competitors shows similar post cycles, output and tone of voice – so why is Chelsea engaging more fans than any other club on Twitter? A glance at the followers numbers doesn’t explain much … Read More

EPL Clubs start new trend in player praise while on international duties

EPL Clubs start new trend in player praise while on international duties

8 April 2021

Mediacells analysed 7k twitter posts which elicited 24m engagements in March and benchmarked* the top post for each Premier League football club and ranked them accordingly. Download report now Leicester City lead an emerging trend in clubs celebrating their players’ international performance by rejoicing in Çağlar ‘ÇAĞS’ Söyüncü’s effort in the World Cup qualifiers on … Read More