Commercialising data through a human lens

Our collaborative approach inspires business success across any sector.

A dynamic service that helps you change influencer perceptions of your brand.

Club Social is a benchmarking tool for sports clubs and brands who want to optimise social performance.

Highly engaging content that celebrates your success and inspires target audiences.

PRESS

January 9, 2021

Top Tech Posts to Kick Off 2021

Interviewed by Sports Tech Match Team

The team at SportsTech Match have searched the blogs of some of the 300+ fan data, content and activation solutions that we currently showcase in our marketplace and curated this list of our top 10 posts to set you up for 2021. Enjoy.

November 20, 2020

My Digital Hero: Brad Rees, CEO, Mediacells

Interviewed by Justin Pearse

What is your most heroic personal achievement so far in digital?
A tough one for a non-millennial Englishman to extol and I think I am best leaving this for clients to answer. I suppose my everyday superpower is an ability to distil digital noise into clear, concise narratives that empower leaders to make big decisions.

October 26, 2020

Social Media Can Be A Labyrinth With No Map

Interviewed by David Granger

In this week’s Digital Cafe, David Granger takes a keen look at how data is utilised in the world of content. Taking time to drop in was Brad Rees, CEO of data translators Mediacells.

INSIGHTS

Empathy To Drive Football Fan Engagement in 2021

Empathy To Drive Football Fan Engagement in 2021

13 January 2021

After a year of mostly fanless sports stadiums Mediacells asks, what are the implications for physical-digital event experiences in 2021? Download full report here In 2020, English Premier League clubs posted over 80k messages, attracting 280+ million fan engagements*. The Mediacells Club Social Top 100+ applies a data technique to present the most engaging club … Read More

The Mediacells 2020 Club Social Top 100+ [102-93]

The Mediacells 2020 Club Social Top 100+ [102-93]

4 January 2021

Premier League club social media content reached record audiences last year. Mediacells analyses and benchmarks the key messaging in the 2020 Club Social leaderboard. Download full report here It was a challenging year for the entire world but there were some great examples of philanthropy, community support, moral championing and inspiration, both at club and … Read More

The Mediacells 2020 Club Social Top 100+ [92-83]

The Mediacells 2020 Club Social Top 100+ [92-83]

4 January 2021

Download full report here 92. Liverpool FC: Commemorate. The obituary was made for social media because of its immediacy, the integrity, solemnity and fan-regulation. The passing of Anfield legend Gérard Houllier was marked with a thoughtful LFCTV tribute to the man who won the Reds the treble. 91. Liverpool FC: A Thousand Words. One poignant … Read More

The Mediacells 2020 Club Social Top 100+ [82-73]

The Mediacells 2020 Club Social Top 100+ [82-73]

4 January 2021

Download full report here 82. Everton FC: HiSHiG. The How it Started, How it’s Going [HiSHiG] is now an established meme trend, here taken up by Everton’s Dominic Calvert-Lewin, toasting a victory, aged ten, and fist-pumping more recently, after scoring an England goal. See full HiSHiG article here. 81. Liverpool FC: Rejoice! This notch up … Read More

The Mediacells 2020 Club Social Top 100+ [72-63]

The Mediacells 2020 Club Social Top 100+ [72-63]

4 January 2021

Download full report here 72. Manchester United FC: Action! Self explanatory in-match, micro-celebration, but the Old Trafford Admin has had some fun or perhaps a senior moment on the keyboard. 71. Liverpool FC: A Thousand Words! A wide-lensed ‘fish-eye’ stadium shot with pared down hashtag and emoji is all that is needed to celebrate LFC’s … Read More

The Mediacells 2020 Club Social Top 100+ [62-53]

The Mediacells 2020 Club Social Top 100+ [62-53]

4 January 2021

Download full report here 62. Arsenal FC: Empathy. The Gunners echo MUFC sentiments [see #98]. There is only an hour between each club’s posts but the Arsenal post engages more fans. 61. Tottenham Hotspur FC: Welcome! Spurs Admin corrects Sergio Reguilón Rodríguez’s time references from ‘tomorrow’ to ‘today’ in his native language – to which … Read More