Connect your audience to the content they love
The making and meaning of the most engaging commemorative Instagram posts by every Premiership club.
The passing of the Queen was commemorated by every English football club and Mediacells has analysed the making and meaning of the most engaging memorial posts through the lens of the English Premier League (EPL). There is a solemn focus on inclusive, shareable content with legendary FA Cup moments across the Premier League in celebration … Read More
The making and meaning of the most engaging player transfer posts from every top level club in Europe.
Mediacells applied an engagement benchmark to the official club announcements on Instagram to provide two key take aways. Firstly, the most engaging player-transfer posts do not always equate with popularity. In the Premier League Pierre-Emerick Aubameyang was the biggest deadline-day news item but his arrival at Chelsea was somewhat eclipsed by the arrival of Raheem … Read More
Women’s football only going in One Direction
Mediacells decided to benchmark the bluebadge (blueticks) Twitter accounts by retweets and likes to figure out which celebrities, royals, sportsfolk, politicians and YouTubers engaged the most over the Wembley Women’s Euro 2022 final. Top 100 #WEuro2022 Influencers 7k bluebadge influencers tweeted about the Lionesses’ win over Germany Royals and Comedians mingle in the Top 5 most engaged Most engaging … Read More
Social media trends in top five European leagues
The Club Social 2022 Spring Report is based on Instagram and Twitter activity, across 5 European top flight leagues, comprising 98 clubs, with a combined audience of 665m followers that attracted 2bn engagements from just 20k posts. Highlights Trends – This edition we are analysing S.S.C. Napoli’s extended current season kit launch. English Premier League … Read More
All together now – Spotify sponsor FC Barcelona in rock ‘n’ roll football deal
Spotify are on a mission to grow the music brand worldwide and the Swedish music streaming giant claims, “there are few partners (like FC Barcelona) that (sic.) have this sort of scale and global reach.” Media interest in the partnership has gone global, with some social media listening platforms putting a reach figure of the … Read More
The audience are collateral damage in the streaming wars
Media groups are set to spend more than $140bn on added content in 2022 despite overwhelming, eye-watering losses across the top eight US media groups, according to investment banks, analysts and number-crunchers at the Financial Times. The numbers surely downgrade the sports streaming giant DAZN’s recent announcement of $1.3bn losses from ‘eye-watering’ to more of … Read More
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.