THE DATA PARTNER FOR SPORTS AND MEDIA

Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.

 

INTRODUCING AUDIENCE ENGINEERING®

Audience Engineering® is a sequence of five data disciplines embracing design, science, engineering, analytics and reporting to generate the crucial insight that informs successful, performance decisions.   Read more 

 

1. DESIGN MAKES DATA FIT FOR PURPOSE

Mediacells Audience Engineering® scales your information architecture based on a detailed understanding of business goals and operational requirements. Read more

 

2. ENGINEERING ENSURES DATA IS ACCESSIBLE

Mediacells Audience Engineering® ensures that our clients can rely on consistently clean, accurate data that is easily accessed by all stakeholders – across analytical, operational strategic and management roles. Read more 

 

3. SCIENCE ENSURES DATA HAS VALUE

Mediacells Audience Engineering® generates models and algorithms, through the application of mathematics and data theory to answer business questions. Read more

 

4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS

Mediacells Audience Engineering® measures performance and transforms complex audience, benchmark and industry data into actionable insights. Read more

 

5. REPORTING POWERS SUCCESSFUL DECISIONS

Mediacells Audience Engineering® puts relevant, insightful audience data in the hands of each client. Read more

RECENT NEWS

Always Sunny in Wrexhamania

Always Sunny in Wrexhamania

14 April 2023

Mediacells advises football club clients to think outside of the ground in the context of their fanbase. If a club looks at their fortunes in terms of takings at the stadium, purchases in store, online and physical, plus TV deals – the sponsorship revenue will reflect the club’s mindset. Take Wrexham AFC as an example … Read More

<strong>Fans have the last word on ChatGPT</strong>

Fans have the last word on ChatGPT

31 March 2023

Events in the first three months of 2023 shattered a lot of agency crystal balls about what lies ahead for big tech and sports. The mothernode intersecting the various media agency about-turns and flip-flops can be attributed to the rapid roll-out of fresh generative AI tools, like Microsoft-backed ChatGPT and Google’s Bard. It was the … Read More

<strong>If you want to know who will win the World Cup don’t ask ChatGPT</strong>

If you want to know who will win the World Cup don’t ask ChatGPT

26 March 2023

The new artificial intelligence tool ChatGPT lets humans have Q&A sessions with a chatbot and has attracted a voluminous audience of 1m+ users in five days.  The most-talked-about chatbot instils in the newbie user that Google ‘first-time’ feeling, meaning that people are hooked and transformed into returning users from the outset. The output ranges from Goldilocks and the Three Bears police … Read More

World Cup predictions based on data science and a bit of common sense

World Cup predictions based on data science and a bit of common sense

24 November 2022

The predictions, courtesy of Nielsen’s Gracenote database, are based on over one million simulations that produce estimates of the chance each team reaches a particular stage of the competition.  The science behind the above FIFA World Cup Qatar 2022 Cup modelling is awesome in its crunching and stitching of complex data sets but it doesn’t take into consideration … Read More

How Hollywood-owned Wrexham AFC  deal with political football boot

How Hollywood-owned Wrexham AFC deal with political football boot

1 November 2022

Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin earlier in the week, with a political message emblazoned across the left (see picture above) outstep of the boot. The football club swiftly took to Twitter and banned Mullin from wearing the offending ‘studs’, … Read More

CASE STUDIES

 

Southampton FC: Fan-targeted content

Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.

 

UEFA: Engage fans everywhere

Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.

 

Red Bull: Gen Z content experience

Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.