Connect your audience to the content they love
Our Team
It’s in our DNA to ask questions and get a deeper understanding of your business drivers.
Our knowledge of data scientist and executive needs enables us to create credible
communication channels between the two and influence change, where change is needed.

Brad Rees
CEO

Steve Moss
COO

Neil Morgan
Chairman
CLIENT PERCEPTIONS
RECENT NEWS

Social media trends in top five European leagues
5 April 2022The Club Social 2022 Spring Report is based on Instagram and Twitter activity, across 5 European top flight leagues, comprising 98 clubs, with a combined audience of 665m followers that attracted 2bn engagements from just 20k posts. Highlights Trends – This edition we are analysing S.S.C. Napoli’s extended current season kit launch. English Premier League … Read More

All together now – Spotify sponsor FC Barcelona in rock ‘n’ roll football deal
18 March 2022Spotify are on a mission to grow the music brand worldwide and the Swedish music streaming giant claims, “there are few partners (like FC Barcelona) that (sic.) have this sort of scale and global reach.” Media interest in the partnership has gone global, with some social media listening platforms putting a reach figure of the … Read More

The audience are collateral damage in the streaming wars
3 March 2022Media groups are set to spend more than $140bn on added content in 2022 despite overwhelming, eye-watering losses across the top eight US media groups, according to investment banks, analysts and number-crunchers at the Financial Times. The numbers surely downgrade the sports streaming giant DAZN’s recent announcement of $1.3bn losses from ‘eye-watering’ to more of … Read More

Mediacells commentary on the New York Times -Wordle #StreakingWars in today’s New Digital Age
17 February 2022Buzzfeed recently published a quiz on Valentine’s Day where you can find out what kind of a Wordle player you are and what this says about you. (link at the end of the article) I tested myself with some office pals and we distributed ourselves across the four Wordle player types, but a bit like … Read More

The tiny 2022 acquisition that is a huge media story
2 February 2022Many of Mediacells friends and competitors have been predicting developments in the new-tech arenas but all this has been overshadowed by a very human story today and perhaps sets the narrative tone for 2022. Even the nostalgic, rags to riches success story of Bobby Kotic’s Activision, a brand saved from the 1980s arcade game scrapheap … Read More

Hypnotic video sequences are key to football club success on TikTok
9 November 2021This month, Mediacells uses the data lens* of the Football Money League’s 2021 top 20 clubs and benchmarks each club by official TikTok views from Jan. 01 to Nov. 4, 2021. Watch and then Repeat! 520m views from top 20 club clips but beware big numbers. The huge numbers that the platform throws out can … Read More
CASE STUDIES
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.