Real World Business Intelligence
The future fortunes of Soccer in the USA turbo-charged after Black Friday World Cup spectacular
Soccer, football, footy, togga, kickball – the Game of Two Halves has many entries in the sporting lexicon, with Anglo-Saxon keyboard warriors often berating rooky fans from across the pond about the naming of parts. In the context of examining the game’s emerging popularity in the U.S. I’ll be referring to soccer from here on … Read More
World Cup predictions based on data science and a bit of common sense
The predictions, courtesy of Nielsen’s Gracenote database, are based on over one million simulations that produce estimates of the chance each team reaches a particular stage of the competition. The science behind the above FIFA World Cup Qatar 2022 Cup modelling is awesome in its crunching and stitching of complex data sets but it doesn’t take into consideration … Read More
How Hollywood-owned Wrexham AFC deal with political football boot
Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin earlier in the week, with a political message emblazoned across the left (see picture above) outstep of the boot. The football club swiftly took to Twitter and banned Mullin from wearing the offending ‘studs’, … Read More
How to determine true sentiment in social media posts
A HUMAN would be forgiven for associating words like scary, absurd, ridiculous, monster, filthy, unfair or freak with negative sentiment. Download full report here. True Sentiment in Footballer Social Media Posts By Mediacells CEO Brad Rees Many shots were reported to have been fired and shade thrown last night after Cristiano Ronaldo ‘stormed’ down the … Read More
The making and meaning of the most engaging commemorative Instagram posts by every Premiership club.
The passing of the Queen was commemorated by every English football club and Mediacells has analysed the making and meaning of the most engaging memorial posts through the lens of the English Premier League (EPL). There is a solemn focus on inclusive, shareable content with legendary FA Cup moments across the Premier League in celebration … Read More
The making and meaning of the most engaging player transfer posts from every top level club in Europe.
Mediacells applied an engagement benchmark to the official club announcements on Instagram to provide two key take aways. Firstly, the most engaging player-transfer posts do not always equate with popularity. In the Premier League Pierre-Emerick Aubameyang was the biggest deadline-day news item but his arrival at Chelsea was somewhat eclipsed by the arrival of Raheem … Read More
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.