THE DATA PARTNER FOR SPORTS AND MEDIA
Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.
New Jaguar is Kimchi Panini of Car Ads
Steven Spielberg said on the BBC’s Desert Island Discs recently that to look at the world through a lens of a child strips out all the cynicism and drawThe big new brand trend is In-housing and it’s growing fast but it’s attracting blunt criticism in ‘anti-woke’ quarters. Recent internalising moves from two global brands with … Read More
Football clubs should look at original content through Gen Alpha lens
Steven Spielberg said on the BBC’s Desert Island Discs recently that to look at the world through a lens of a child strips out all the cynicism and draws massive audiences in deeper than if, say, E.T. was found by a bunch of adult lab geeks, who grew a bond with the wrinkly alien instead. … Read More
Global sports and entertainment need to be delivered to audiences at the speed of AI
The World Cup 2026 seems like a long way off but the biggest-ever edition of the global sporting showpiece will be here sooner than we think. It’s going to be, literally, huge with a record-breaking 104 games, featuring 48 teams, played across 16 host cities in three countries: Canada, Mexico and the United States. If … Read More
Mixed reactions to Clubcard AI plans online
A Tesco self-checkout area in Bristol recently was cordoned by emergency yellow barricade tape and defended by vigilant floor staff, acting more like crime-scene marshalls than grocery retail ushers. In the white heat of this regional retail meltdown comes Tesco’s universal plans to expand the use of artificial intelligence (AI) to personalise how people shop. … Read More
UEFA stands by 5 billion+ Euro 2024 audience ambition
When Taylor Swift played Murrayfield last weekend, Scottish football was the furthest thing from the minds of the 73,000-strong crowd who comprised the highest-attended stadium concert in Scottish history. Tonight, Scottish fans will be in fine voice as the Tartan Army open UEFA Euro 2024 in Munich against hosts Germany in what is set to … Read More
Football’s Twelfth Man unpacked
Football fandom is a funny old game. When I asked ChatGPT to calculate the most likely desired outcome for English Premier League [EPL] football club Spurs’ chances of beating Manchester City tomorrow night – AI had an intelligence bypass, with a response as bland and asinine as a Microsoft Windows Update, Spurs fans would likely … Read More
1. DESIGN MAKES DATA FIT FOR PURPOSE
2. ENGINEERING ENSURES DATA IS ACCESSIBLE
3. SCIENCE ENSURES DATA HAS VALUE
4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS
5. REPORTING POWERS SUCCESSFUL DECISIONS
