THE DATA PARTNER FOR SPORTS AND MEDIA

Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.

 

INTRODUCING AUDIENCE ENGINEERING®

Audience Engineering® is a sequence of five data disciplines embracing design, science, engineering, analytics and reporting to generate the crucial insight that informs successful, performance decisions.   Read more 

 

1. DESIGN MAKES DATA FIT FOR PURPOSE

Mediacells Audience Engineering® scales your information architecture based on a detailed understanding of business goals and operational requirements. Read more

 

2. ENGINEERING ENSURES DATA IS ACCESSIBLE

Mediacells Audience Engineering® ensures that our clients can rely on consistently clean, accurate data that is easily accessed by all stakeholders – across analytical, operational strategic and management roles. Read more 

 

3. SCIENCE ENSURES DATA HAS VALUE

Mediacells Audience Engineering® generates models and algorithms, through the application of mathematics and data theory to answer business questions. Read more

 

4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS

Mediacells Audience Engineering® measures performance and transforms complex audience, benchmark and industry data into actionable insights. Read more

 

5. REPORTING POWERS SUCCESSFUL DECISIONS

Mediacells Audience Engineering® puts relevant, insightful audience data in the hands of each client. Read more

RECENT NEWS

<strong>We are deep into the Awards Season – so what does it mean for Sports Fans?</strong>

We are deep into the Awards Season – so what does it mean for Sports Fans?

22 February 2024

Audiences are returning to live award shows like the BAFTAs and Golden Globes after several slump years – does the mainstream audience enthusiasm for these star-studded, peacocking extravaganzas convert to sport? Latest Sports Fan edition explores new Audience Engineering growth data to find out. We are now deep into the awards season with the Golden … Read More

<strong>Super Bowl Flash Survey gives Swift Insights</strong>

Super Bowl Flash Survey gives Swift Insights

14 February 2024

The latest audience engineering trend is ‘Swift-ization’, the boosting of the Super Bowl audience by sport-adjacent love story between Kansas City Chiefs tight end Travis Kelce and pop superstar Taylor Swift. It was no massive surprise that the Super Bowl 2024 was the most-watched telecast of all time, hitting 123.4 million viewers (Nielsen and Adobe … Read More

The Netflix-WWE deal may signpost  analogue audience habits in the Streaming Wars

The Netflix-WWE deal may signpost analogue audience habits in the Streaming Wars

30 January 2024

Last week the undisputed Streaming Wars victor Netflix got Wall Street in a Full Nelson when it announced a $5 billion rights deal with World Wrestling Entertainment’s (WWE) Raw. The deal has given Netflix the fireman’s carry it needs to launch an ad-funded smackdown of live, top-of-the-bill WWE shows and specials. Professional wrestling terms aside, … Read More

Did Steve Jobs put the customer last and the product first?

Did Steve Jobs put the customer last and the product first?

24 January 2024

Forty years ago today Steve Jobs unveiled the very first Mackintosh computer, he took to the stage carrying a beige box, stuck a floppy disk into it and as the theme from Chariots of Fire played the word ‘Mackintosh’ appeared on the computer’s screen. It was the most inspirational product launch the world had ever … Read More

Woman’s football lifts the Barbie Never Fail curse

Woman’s football lifts the Barbie Never Fail curse

16 August 2023

The FIFA Women’s World Cup 2023™ continues to excite global audiences on and off the pitch, despite the Down-Under time differences. The tournament in Australia and New Zealand has been a moment for Women’s football. There are only a few more sleeps until the World Cup final between Spain and England at the Stadium Australia … Read More