Fan Engagement Analysts

Information services for sports and entertainment companies who are tasked to quantify 360-degree fan engagement.

Understand influencers better so you can change their perception of your brand.

A benchmarking tool for sports clubs and brands who want to optimise social performance.

Highly engaging data-driven content to tell your success stories.

RECENT NEWS

Euro 2020 TikTok #GirlsFootball

Euro 2020 TikTok #GirlsFootball

13 September 2021

TikTok was the global digital entertainment sponsor of UEFA EURO 2020 and aimed to establish itself as a home for football fans to share their passion forthe game – as well as driving awareness with new audiences. There was a combination of official and unofficial voices expressing their passions, interests and reactions towards the tournament … Read More

Younger Fans Glow Up 2021 Sporting Events

Younger Fans Glow Up 2021 Sporting Events

13 September 2021

Summer 2021 saw a huge leap for social media engagement in sports especially among younger, female audiences, Mediacells Summer of Sport report reveals. Contact us to request a copy of the Summer of Sport report Mediacells can reveal that audiences of England’s Euro 2020 final defeat, watched by more people than the World Cup 1966 … Read More

Raducan-do Factor Talks to Younger Audiences

Raducan-do Factor Talks to Younger Audiences

13 September 2021

Contact us to request a copy of the Summer of Sport report 6.4 million views for female football TikTokers 15 million Instagram interactions for Simone Biles 27 million more views for classic Graf than winning Djokovic Summer 2021 saw a huge leap for social media engagement in sport especially among younger, female audiences. The increase … Read More

Record follower growth for Brentford FC after ‘perfect night’

Record follower growth for Brentford FC after ‘perfect night’

16 August 2021

Newcomers Brentford Football Club opened their Premier League account at home with a 2-0 win over Arsenal which converted to a record follower growth in Twitter. At the beginning of last season Everton claimed the stealthiest follower growth (2%) after signing Colombian attacking midfielder James Rodríguez. On a more cautionary note Brentford’s post output was … Read More

England most engaged national team in run-up to Wembley semi final

England most engaged national team in run-up to Wembley semi final

6 July 2021

England are the most engaged national team #euro of the UEFA EURO 2020 so far. Out of the top ten tournament tweets, nine are from the England national account. The exception is Nazionale Italiana Sicurezza sul Lavoro who engaged 112k times with a one-word riposte to Royal Belgian Football Association’s ‘VENI, VIDI …’ portentous Friday … Read More

CASE STUDIES

 

Southampton FC: Fan-targeted content

Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.

 

UEFA: Engage fans everywhere

Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.

 

Red Bull: Gen Z content experience

Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.