Elite Sports Analysts

Information services for sports and entertainment companies who are tasked to quantify 360-degree fan engagement.

Understand influencers better so you can change their perception of your brand.

A benchmarking tool for sports clubs and brands who want to optimise social performance.

Highly engaging data-driven content to tell your success stories.

RECENT NEWS

European Football Club Engagement

European Football Club Engagement

26 November 2021

We’re now on Flipsnack, an advanced branding tool we’re using to create and publish our business intelligence reports. In 2022 we will be publishing a full integrated suite of paid-for reports. Get in touch and let Mediacells know what you think of our first free-to-share report here.

Hypnotic video sequences are key to football club success on TikTok

Hypnotic video sequences are key to football club success on TikTok

9 November 2021

This month, Mediacells uses the data lens* of the Football Money League’s 2021 top 20 clubs and benchmarks each club by official TikTok views from Jan. 01 to Nov. 4, 2021. Watch and then Repeat! 520m views from top 20 club clips but beware big numbers. The huge numbers that the platform throws out can … Read More

Money can’t buy you love, or can it?

Money can’t buy you love, or can it?

18 October 2021

Fortunes are changing for the top European football clubs. Our forthcoming report looks at the big-revenue clubs through the lenses of TikTok, Instagram and Twitter to identify power shifts in club engagement. This season our Club Social analysis extends across Europe to look at top tier teams and leagues to capture the essence of success … Read More

Mediacells Summer of Sport report resonates across the globe

Mediacells Summer of Sport report resonates across the globe

30 September 2021

Fan engagement insights from the Summer of Sport report, engaged audiences across the UK, Europe, the US and Asia. The September media release was carried across diverse news cycles including major newswires, search engines and of course social media. On the eve of our October report we are offering the full September report for download. … Read More

Euro 2020 TikTok #GirlsFootball

Euro 2020 TikTok #GirlsFootball

13 September 2021

TikTok was the global digital entertainment sponsor of UEFA EURO 2020 and aimed to establish itself as a home for football fans to share their passion forthe game – as well as driving awareness with new audiences. There was a combination of official and unofficial voices expressing their passions, interests and reactions towards the tournament … Read More

Younger Fans Glow Up 2021 Sporting Events

Younger Fans Glow Up 2021 Sporting Events

13 September 2021

Summer 2021 saw a huge leap for social media engagement in sports especially among younger, female audiences, Mediacells Summer of Sport report reveals. Contact us to request a copy of the Summer of Sport report Mediacells can reveal that audiences of England’s Euro 2020 final defeat, watched by more people than the World Cup 1966 … Read More

CASE STUDIES

 

Southampton FC: Fan-targeted content

Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.

 

UEFA: Engage fans everywhere

Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.

 

Red Bull: Gen Z content experience

Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.