Real World Business Intelligence

Information services for sports and entertainment companies who are tasked to quantify 360-degree fan engagement.

Understand influencers better so you can change their perception of your brand.

A benchmarking tool for sports clubs and brands who want to optimise social performance.

Highly engaging data-driven content to tell your success stories.

RECENT NEWS

World Cup predictions based on data science and a bit of common sense

World Cup predictions based on data science and a bit of common sense

24 November 2022

The predictions, courtesy of Nielsen’s Gracenote database, are based on over one million simulations that produce estimates of the chance each team reaches a particular stage of the competition.  The science behind the above FIFA World Cup Qatar 2022 Cup modelling is awesome in its crunching and stitching of complex data sets but it doesn’t take into consideration … Read More

How Hollywood-owned Wrexham AFC  deal with political football boot

How Hollywood-owned Wrexham AFC deal with political football boot

1 November 2022

Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin earlier in the week, with a political message emblazoned across the left (see picture above) outstep of the boot. The football club swiftly took to Twitter and banned Mullin from wearing the offending ‘studs’, … Read More

How to determine true sentiment in social media posts

How to determine true sentiment in social media posts

14 October 2022

A HUMAN would be forgiven for associating words like scary, absurd, ridiculous, monster, filthy, unfair or freak with negative sentiment. Download full report here. True Sentiment in Footballer Social Media Posts By Mediacells CEO Brad Rees Many shots were reported to have been fired and shade thrown last night after Cristiano Ronaldo ‘stormed’ down the … Read More

The making and meaning of the most engaging player transfer posts from every top level club in Europe.

The making and meaning of the most engaging player transfer posts from every top level club in Europe.

5 September 2022

Mediacells applied an engagement benchmark to the official club announcements on Instagram to provide two key take aways. Firstly, the most engaging player-transfer posts do not always equate with popularity. In the Premier League Pierre-Emerick Aubameyang was the biggest deadline-day news item but his arrival at Chelsea was somewhat eclipsed by the arrival of Raheem … Read More

Women’s football only going in One Direction

Women’s football only going in One Direction

8 August 2022

Mediacells decided to benchmark the bluebadge (blueticks) Twitter accounts by retweets and likes to figure out which celebrities, royals, sportsfolk, politicians and YouTubers engaged the most over the Wembley Women’s Euro 2022 final. 7k bluebadge influencers tweeted about the Lionesses’ win over Germany Royals and Comedians mingle in the Top 5 most engaged Most engaging posts from One Direction’s … Read More

CASE STUDIES

 

Southampton FC: Fan-targeted content

Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.

 

UEFA: Engage fans everywhere

Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.

 

Red Bull: Gen Z content experience

Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.

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