THE DATA PARTNER FOR SPORTS AND MEDIA
Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.
INTRODUCING AUDIENCE ENGINEERING®
1. DESIGN MAKES DATA FIT FOR PURPOSE
2. ENGINEERING ENSURES DATA IS ACCESSIBLE
3. SCIENCE ENSURES DATA HAS VALUE
4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS
5. REPORTING POWERS SUCCESSFUL DECISIONS
Always Sunny in Wrexhamania
Mediacells advises football club clients to think outside of the ground in the context of their fanbase. If a club looks at their fortunes in terms of takings at the stadium, purchases in store, online and physical, plus TV deals – the sponsorship revenue will reflect the club’s mindset. Take Wrexham AFC as an example … Read More
Fans have the last word on ChatGPT
Events in the first three months of 2023 shattered a lot of agency crystal balls about what lies ahead for big tech and sports. The mothernode intersecting the various media agency about-turns and flip-flops can be attributed to the rapid roll-out of fresh generative AI tools, like Microsoft-backed ChatGPT and Google’s Bard. It was the … Read More
If you want to know who will win the World Cup don’t ask ChatGPT
The new artificial intelligence tool ChatGPT lets humans have Q&A sessions with a chatbot and has attracted a voluminous audience of 1m+ users in five days. The most-talked-about chatbot instils in the newbie user that Google ‘first-time’ feeling, meaning that people are hooked and transformed into returning users from the outset. The output ranges from Goldilocks and the Three Bears police … Read More
The future fortunes of Soccer in the USA turbo-charged after Black Friday World Cup spectacular
Soccer, football, footy, togga, kickball – the Game of Two Halves has many entries in the sporting lexicon, with Anglo-Saxon keyboard warriors often berating rooky fans from across the pond about the naming of parts. In the context of examining the game’s emerging popularity in the U.S. I’ll be referring to soccer from here on … Read More
World Cup predictions based on data science and a bit of common sense
The predictions, courtesy of Nielsen’s Gracenote database, are based on over one million simulations that produce estimates of the chance each team reaches a particular stage of the competition. The science behind the above FIFA World Cup Qatar 2022 Cup modelling is awesome in its crunching and stitching of complex data sets but it doesn’t take into consideration … Read More
How Hollywood-owned Wrexham AFC deal with political football boot
Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin earlier in the week, with a political message emblazoned across the left (see picture above) outstep of the boot. The football club swiftly took to Twitter and banned Mullin from wearing the offending ‘studs’, … Read More
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.