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The latest internet meme How it started, How it’s going was embraced by many Premier League clubs during the UEFA Nations League weekend to engage fans in the absence of match day action. We looked at club social engagement levels and benchmarked the highest-performing HiS-HiG memes. For the uninitiated, How it started, How it’s going … Read More
The UEFA Nations League weekend may have paused European league-level action but globally there were more diverse sporting milestones which changed the social media game. The clear 2020 trend of sport channelling entertainment and fashion was consolidated this weekend when Rafa Nadal seized his 20th major title and the Los Angeles Lakers won the NBA … Read More
Man City move up one place in Club Social after a weekend of wondergoals from Aston Villa and Spurs, against giants Liverpool and Man Utd – but what has that got to do with the Sky Blues, you ask? City @-lovebombed rivals Spurs in understated yet gleeful appreciation of the north London club beating the … Read More
Arsenal maintain a tight grip over official social media engagement at the end of Premier League matchday 3/38 and weigh in with a blaze of non-weekend goals via Arsenal Digital after a defeat at Anfield at the weekend. Chelsea move into second place, passing Liverpool on the way down after a remarkable second-half return from … Read More
Stars light up social in the Premier League this weekend, ranging from Spurs prodigal returns to ‘Thierry Henry 2.0’ at Arsenal. Leeds United continue to bring authenticity to the top flight dedicating Saturday’s win over Fulham to a much worthier legend. A lot of the winning posts on Matchday #2 hinge on celebrations of the … Read More
English football is back with fanless stadiums so social media club engagement, particularly matchdays on Twitter , has never been so important. The first weekend of the 2020-21 Premier League blessed top flight clubs Arsenal, Chelsea and Liverpool with wins on and off the pitch with Arsenal’s Brazil winger Willian lighting up social with his … Read More