THE DATA PARTNER FOR SPORTS AND MEDIA

Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.

LATEST INSIGHTS

<strong>Football clubs should look at original content through Gen Alpha lens</strong>

Football clubs should look at original content through Gen Alpha lens

26 November 2024

Steven Spielberg said on the BBC’s Desert Island Discs recently that to look at the world through a lens of a child strips out all the cynicism and draws massive audiences in deeper than if, say, E.T. was found by a bunch of adult lab geeks, who grew a bond with the wrinkly alien instead. … Read More

Mixed reactions to Clubcard AI plans online

Mixed reactions to Clubcard AI plans online

23 September 2024

A Tesco self-checkout area in Bristol recently was cordoned by emergency yellow barricade tape and defended by vigilant floor staff, acting more like crime-scene marshalls than grocery retail ushers. In the white heat of this regional retail meltdown comes Tesco’s universal plans to expand the use of artificial intelligence (AI) to personalise how people shop. … Read More

<strong>UEFA stands by 5 billion+ Euro 2024 audience ambition</strong>

UEFA stands by 5 billion+ Euro 2024 audience ambition

14 June 2024

When Taylor Swift played Murrayfield last weekend, Scottish football was the furthest thing from the minds of the 73,000-strong crowd who comprised the highest-attended stadium concert in Scottish history. Tonight, Scottish fans will be in fine voice as the Tartan Army open UEFA Euro 2024 in Munich against hosts Germany in what is set to … Read More

Football’s Twelfth Man unpacked

Football’s Twelfth Man unpacked

15 May 2024

Football fandom is a funny old game. When I asked ChatGPT to calculate the most likely desired outcome for English Premier League [EPL] football club Spurs’ chances of beating Manchester City tomorrow night –  AI had an intelligence bypass, with a response as bland and asinine as a Microsoft Windows Update, Spurs fans would likely … Read More

Another Boring Article about AI

Another Boring Article about AI

3 May 2024

Advertising agencies, production companies and rights holders agree on at least one thing – AI is the train you cannot afford to miss – but as with every mindbending new piece of technology there are a few false starts out of the station. It is surely no revelation that the Gen Z tribe use AI … Read More

 

INTRODUCING AUDIENCE ENGINEERING®

Audience Engineering® is a sequence of five data disciplines embracing design, science, engineering, analytics and reporting to generate the crucial insight that informs successful, performance decisions.   Read more 

 

1. DESIGN MAKES DATA FIT FOR PURPOSE

Mediacells Audience Engineering® scales your information architecture based on a detailed understanding of business goals and operational requirements. Read more

 

2. ENGINEERING ENSURES DATA IS ACCESSIBLE

Mediacells Audience Engineering® ensures that our clients can rely on consistently clean, accurate data that is easily accessed by all stakeholders – across analytical, operational strategic and management roles. Read more 

 

3. SCIENCE ENSURES DATA HAS VALUE

Mediacells Audience Engineering® generates models and algorithms, through the application of mathematics and data theory to answer business questions. Read more

 

4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS

Mediacells Audience Engineering® measures performance and transforms complex audience, benchmark and industry data into actionable insights. Read more

 

5. REPORTING POWERS SUCCESSFUL DECISIONS

Mediacells Audience Engineering® puts relevant, insightful audience data in the hands of each client. Read more