Connect your audience to the content they love

Information services for sports and entertainment companies who are tasked to quantify 360-degree fan engagement.

Understand influencers better so you can change their perception of your brand.

A benchmarking tool for sports clubs and brands who want to optimise social performance.

Highly engaging data-driven content to tell your success stories.

CLIENT PERCEPTIONS

RECENT NEWS

The making and meaning of the most engaging player transfer posts from every top level club in Europe.

The making and meaning of the most engaging player transfer posts from every top level club in Europe.

5 September 2022

Mediacells applied an engagement benchmark to the official club announcements on Instagram to provide two key take aways. Firstly, the most engaging player-transfer posts do not always equate with popularity. In the Premier League Pierre-Emerick Aubameyang was the biggest deadline-day news item but his arrival at Chelsea was somewhat eclipsed by the arrival of Raheem … Read More

Women’s football only going in One Direction

Women’s football only going in One Direction

8 August 2022

Mediacells decided to benchmark the bluebadge (blueticks) Twitter accounts by retweets and likes to figure out which celebrities, royals, sportsfolk, politicians and YouTubers engaged the most over the Wembley Women’s Euro 2022 final. Top 100 #WEuro2022 Influencers 7k bluebadge influencers tweeted about the Lionesses’ win over Germany Royals and Comedians mingle in the Top 5 most engaged Most engaging … Read More

Social media trends in top five European leagues

Social media trends in top five European leagues

5 April 2022

The Club Social 2022 Spring Report is based on Instagram and Twitter activity, across 5 European top flight leagues, comprising 98 clubs, with a combined audience of 665m followers that attracted 2bn engagements from just 20k posts. Highlights Trends – This edition we are analysing S.S.C. Napoli’s extended current season kit launch. English Premier League … Read More

The audience are collateral damage in the streaming wars

The audience are collateral damage in the streaming wars

3 March 2022

Media groups are set to spend more than $140bn on added content in 2022 despite overwhelming, eye-watering losses across the top eight US media groups, according to investment banks, analysts and number-crunchers at the Financial Times.  The numbers surely downgrade the sports streaming giant DAZN’s recent announcement of $1.3bn losses from ‘eye-watering’ to more of … Read More

CASE STUDIES

 

Southampton FC: Fan-targeted content

Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.

 

UEFA: Engage fans everywhere

Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.

 

Red Bull: Gen Z content experience

Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.