Fan Engagement Analysts
England most engaged national team in run-up to Wembley semi final
England are the most engaged national team #euro of the UEFA EURO 2020 so far. Out of the top ten tournament tweets, nine are from the England national account. The exception is Nazionale Italiana Sicurezza sul Lavoro who engaged 112k times with a one-word riposte to Royal Belgian Football Association’s ‘VENI, VIDI …’ portentous Friday … Read More
England and Germany go head to head on Twitter engagement
Ahead of Tuesday’s Wembley clash between England and Germany the #ThreeLions lead the charge on Twitter engagement – but like the post-1966 power balance between these two footballing nations, it’s nuanced stuff. For both teams core engagement success is attributed to celebrating individual player performance and expression. England’s official Twitter account toasts Arsenal central midfielder … Read More
Mediacells CEO talks to Unofficial Podcast about his personal bests in sport
Brad talks to Sean Singleton at sports business media company Unofficial Podcast about his personal bests. Best pitch; Best sports marketing campaign; Best sporting event attended; Best sporting event on TV; Best Sports film; Best bar or pub; Best restaurant; Best holiday resort; Best influence; Best dinner companions; Best job; Best professional regret; Best skill … Read More
More Insta-fam than Instagram at UEFA Euro 2020
We have produced the most engaging influencers of the group stage of UEFA EURO 2020. Why is Instagram fan engagement less sport-focused and more human-centred? Get the deck here and remember to credit Mediacells in those presentations! Download the full report here and remember to credit Mediacells in those briefings! Could it have something to … Read More
Instagram player-influencers excel during the first week of Euro 2020
Cristiano Ronaldo is top of the UEFA EURO 2020 player-influencers on Instagram, according to Mediacells. The Portugal star has attracted 37 million engagements since the tournament began including 9 million engagements for his ‘thoughts and prayers’ message to Denmark’s Christian Eriksen. The insights chime with KPMG Football Benchmark who attribute Cristiano as the player with … Read More
Eriksen Empathy Elevates Denmark to #1
It will come as no surprise that the best wishes for Christian Dannemann Eriksen, following his collapse during his side’s opening match against Finland were the loudest voices over the weekend on Twitter. The official Denmark team account went straight to #1 over the weekend, up 16 places in the #ClubSocial engagement league, awarding https://lnkd.in/d2GKDAX the optimum 5 engagement … Read More
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.