Do you need to analyse and interpret, blend human and machine learning, translate data into business answers that inspire success?
Our Team
It’s in our DNA to ask questions and get a deeper understanding of your business drivers.
Our knowledge of data scientist and executive needs enables us to create credible
communication channels between the two and influence change, where change is needed.

Brad Rees
CEO

Steve Moss
COO

Neil Morgan
Chairman
RECENT NEWS

If you want to know who will win the World Cup don’t ask ChatGPT
15 December 2022The new artificial intelligence tool ChatGPT lets humans have Q&A sessions with a chatbot and has attracted a voluminous audience of 1m+ users in five days. The most-talked-about chatbot instils in the newbie user that Google ‘first-time’ feeling, meaning that people are hooked and transformed into returning users from the outset. The output ranges from Goldilocks and the Three Bears police … Read More

The future fortunes of Soccer in the USA turbo-charged after Black Friday World Cup spectacular
28 November 2022Soccer, football, footy, togga, kickball – the Game of Two Halves has many entries in the sporting lexicon, with Anglo-Saxon keyboard warriors often berating rooky fans from across the pond about the naming of parts. In the context of examining the game’s emerging popularity in the U.S. I’ll be referring to soccer from here on … Read More

World Cup predictions based on data science and a bit of common sense
24 November 2022The predictions, courtesy of Nielsen’s Gracenote database, are based on over one million simulations that produce estimates of the chance each team reaches a particular stage of the competition. The science behind the above FIFA World Cup Qatar 2022 Cup modelling is awesome in its crunching and stitching of complex data sets but it doesn’t take into consideration … Read More

How Hollywood-owned Wrexham AFC deal with political football boot
1 November 2022Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin earlier in the week, with a political message emblazoned across the left (see picture above) outstep of the boot. The football club swiftly took to Twitter and banned Mullin from wearing the offending ‘studs’, … Read More

How to determine true sentiment in social media posts
14 October 2022A HUMAN would be forgiven for associating words like scary, absurd, ridiculous, monster, filthy, unfair or freak with negative sentiment. Download full report here. True Sentiment in Footballer Social Media Posts By Mediacells CEO Brad Rees Many shots were reported to have been fired and shade thrown last night after Cristiano Ronaldo ‘stormed’ down the … Read More

The making and meaning of the most engaging commemorative Instagram posts by every Premiership club.
26 September 2022The passing of the Queen was commemorated by every English football club and Mediacells has analysed the making and meaning of the most engaging memorial posts through the lens of the English Premier League (EPL). There is a solemn focus on inclusive, shareable content with legendary FA Cup moments across the Premier League in celebration … Read More
CASE STUDIES
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.