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The Club Social 2022 Spring Report is based on Instagram and Twitter activity, across 5 European top flight leagues, comprising 98 clubs, with a combined audience of 665m followers that attracted 2bn engagements from just 20k posts. Highlights Trends – This edition we are analysing S.S.C. Napoli’s extended current season kit launch. English Premier League … Read More
Spotify are on a mission to grow the music brand worldwide and the Swedish music streaming giant claims, “there are few partners (like FC Barcelona) that (sic.) have this sort of scale and global reach.” Media interest in the partnership has gone global, with some social media listening platforms putting a reach figure of the … Read More
Media groups are set to spend more than $140bn on added content in 2022 despite overwhelming, eye-watering losses across the top eight US media groups, according to investment banks, analysts and number-crunchers at the Financial Times. The numbers surely downgrade the sports streaming giant DAZN’s recent announcement of $1.3bn losses from ‘eye-watering’ to more of … Read More
Buzzfeed recently published a quiz on Valentine’s Day where you can find out what kind of a Wordle player you are and what this says about you. (link at the end of the article) I tested myself with some office pals and we distributed ourselves across the four Wordle player types, but a bit like … Read More
Many of Mediacells friends and competitors have been predicting developments in the new-tech arenas but all this has been overshadowed by a very human story today and perhaps sets the narrative tone for 2022. Even the nostalgic, rags to riches success story of Bobby Kotic’s Activision, a brand saved from the 1980s arcade game scrapheap … Read More
This month, Mediacells uses the data lens* of the Football Money League’s 2021 top 20 clubs and benchmarks each club by official TikTok views from Jan. 01 to Nov. 4, 2021. Watch and then Repeat! 520m views from top 20 club clips but beware big numbers. The huge numbers that the platform throws out can … Read More
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.