Fan Engagement Analysts
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.
Eriksen Empathy Elevates Denmark to #1
It will come as no surprise that the best wishes for Christian Dannemann Eriksen, following his collapse during his side’s opening match against Finland were the loudest voices over the weekend on Twitter. The official Denmark team account went straight to #1 over the weekend, up 16 places in the #ClubSocial engagement league, awarding https://lnkd.in/d2GKDAX the optimum 5 engagement … Read More
The Summer of Sport begins and Mediacells evolves the Club Social research lens
The 2021 summer of sport kicks off tonight with the opening game of the much-anticipated UEFA Euro 2020. By the time the tournament reaches the Round of 16 the Tissot-sponsored Tour de France clicks into gear. Then two days’ later Wimbledon’s famous lawns will spring to life. Royal Ascot is depleted from the usual 280k … Read More
Fan Engagement is Complex and Rewarding
Engaging fans does not always equate with a positive perception but, when clubs get it right, it can be hugely rewarding. Mediacells analysed 80,000 fan-centred tweets attracting 275 million engagements across the 20 English Premier League clubs in the 2020/21 season. We then applied an engagements-per-post* benchmark to produce a definitive Top 50 ranking Download … Read More
Chelsea’s retro 2021/22 football shirt campaign could learn from new Depop fashionistas who influence and engage
On the eve of the UK’s biggest post-lockdown crowd-pulling FA Cup final Leicester City had already leapt three places in the Mediacells engagement league Club Social. And when the Foxes went on to beat Chelsea thanks to Youri Tielemans’ 63rd-minute winner the club had passed Leeds United and Manchester City to enter the Top Five … Read More
Engagement analysis: Chelsea vs Manchester City – UEFA Champions League final countdown
Ahead of tomorrow’s UEFA decision on where to host the Champions League final between Chelsea and Manchester City -we ask, who is winning over fans most on Twitter? Chelsea have more than double the engagements per social post than Champions League final rivals Manchester City – why is that? It could be argued that the … Read More
Top #ClubSocial Posts, April – The Fan Edition
Twitter represents the nearest we have to the tribal sounds of the global stadium and the Club Social Top 20 shows the most engaged monthly tweets for every Premier League club. Seven days is a long time in football. Over the last few weeks football fans have been acknowledged as the empowered victors and spontaneous … Read More