Fan Engagement Analysts
Southampton FC: Fan-targeted content
Our Brief: To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.
Our Brief: To optimise content performance in multilingual, digital and social output by providing data-driven recommendations.
Red Bull: Gen Z content experience
Our Brief: To inform Red Bull on content excellence from the Generation Z perspective and to reference video stories which resonate with the target demographic.
EPL Clubs start new trend in player praise while on international duties
Mediacells analysed 7k twitter posts which elicited 24m engagements in March and benchmarked* the top post for each Premier League football club and ranked them accordingly. Download report now Leicester City lead an emerging trend in clubs celebrating their players’ international performance by rejoicing in Çağlar ‘ÇAĞS’ Söyüncü’s effort in the World Cup qualifiers on … Read More
Foxes make a cunning leap of 7 places to #5 in Club Social engagement league
This week we saw the biggest climbs from Leicester City (up 7 places to 5th), Sheffield United (up 4 places to 13th), and Crystal Palace FC (up 2 places to 17th).
Wolves best wishes tweet shows best practice too
Conversations around UEFA #championsleague quarter-final draws dominated the Premier League last week, echoing the emotions felt recently during the @NBA draft early entries. Liverpool Football Club move up one place to #2 after they drew Real Madrid C.F. but transglobal Merseyside social media engagement wasn’t enough to oust Chelsea, who have claimed the Twitter top … Read More
Wolves best wishes tweet shows best practice too
This week we saw the biggest climbs from Wolves (up 5 places to 6th), Sheffield United (up 5 places to 12th), and Brighton & Hove Albion (up 2 places to 17th). The game-changing Wolves tweet wished Rui Patrício a speedy recovery after he had collided with the kneecap of a centre-back travelling at speed. Oof.
Chelsea still top and Man Utd move on up
This week we saw the biggest climbs from Southampton FC (up 4 places to 14th), Fulham Football Club (up 3 places to 12th), and Manchester United (up 2 places to 2nd).
Chelsea go top in the engagement league on Twitter
A shuffle at the top of the engagement league elevates Chelsea top and Arsenal second. Liverpool maintain a top 3 position. The most significant movers are Sheffield United (up 6 places to 13th) and Spurs (up 4 places to 5th).