THE DATA PARTNER FOR SPORTS AND MEDIA
Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.
Global sports and entertainment need to be delivered to audiences at the speed of AI
The World Cup 2026 seems like a long way off but the biggest-ever edition of the global sporting showpiece will be here sooner than we think. It’s going to be, literally, huge with a record-breaking 104 games, featuring 48 teams, played across 16 host cities in three countries: Canada, Mexico and the United States. If … Read More
Mixed reactions to Clubcard AI plans online
A Tesco self-checkout area in Bristol recently was cordoned by emergency yellow barricade tape and defended by vigilant floor staff, acting more like crime-scene marshalls than grocery retail ushers. In the white heat of this regional retail meltdown comes Tesco’s universal plans to expand the use of artificial intelligence (AI) to personalise how people shop. … Read More
UEFA stands by 5 billion+ Euro 2024 audience ambition
When Taylor Swift played Murrayfield last weekend, Scottish football was the furthest thing from the minds of the 73,000-strong crowd who comprised the highest-attended stadium concert in Scottish history. Tonight, Scottish fans will be in fine voice as the Tartan Army open UEFA Euro 2024 in Munich against hosts Germany in what is set to … Read More
Football’s Twelfth Man unpacked
Football fandom is a funny old game. When I asked ChatGPT to calculate the most likely desired outcome for English Premier League [EPL] football club Spurs’ chances of beating Manchester City tomorrow night – AI had an intelligence bypass, with a response as bland and asinine as a Microsoft Windows Update, Spurs fans would likely … Read More
Another Boring Article about AI
Advertising agencies, production companies and rights holders agree on at least one thing – AI is the train you cannot afford to miss – but as with every mindbending new piece of technology there are a few false starts out of the station. It is surely no revelation that the Gen Z tribe use AI … Read More
Football is the new Hollywood and has a secret weapon to attract younger audiences
The final stages of the UEFA Champions League are in train with both English clubs despatched by Real Madrid and Bayern Munich who will meet tomorrow in the first leg of the semi final. Traditional TV coverage will reach at least 96 countries, by 110 commercial broadcasters, with impressive, estimated audiences across Connected TV, Social, … Read More
1. DESIGN MAKES DATA FIT FOR PURPOSE
2. ENGINEERING ENSURES DATA IS ACCESSIBLE
3. SCIENCE ENSURES DATA HAS VALUE
4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS
5. REPORTING POWERS SUCCESSFUL DECISIONS
