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A dynamic service that helps you change influencer perceptions of your brand.
Club Social is a benchmarking tool for sports clubs and brands who want to optimise social performance.
Highly engaging content that celebrates your success and inspires target audiences.
January 15, 2021
Social Media Interaction in Sport
Interviewed by Ashish Prabhu
Due to the Covid 19 pandemic, sports teams around the world have had to play their games in empty stadiums. This means that fans will have had to watch games and events from home and interact with them on social media.
January 13, 2021
Empathy To Drive Football Fan Engagement in 2021
Interviewed by Staff
What is your most heroic personal achievement so far in digital?
After a year of mostly fanless sports stadiums Mediacells asks, what are the implications for physical-digital event experiences in 2021?
January 13, 2021
Implications for physical-digital event experiences in 2021
Interviewed by Staff
The Mediacells Club Social Top 100+ applies a data technique to present the most engaging club social activity and then overlays a human lens to identify emerging trends in fan behaviour.
Music is the common theme that elevates the biggest Club Social climbers
Three of the top four Club Social winners [Feb 6 – Feb 12] use rap, R&B synth pop and alternative R&B to connect with fans. Chelsea move up to third place in Club Social attributed in part to their use of a viral Superbowl video meme originally of the halftime Weeknd performance. Leicester City rise … Read More
Saints leap five places in Club Social rankings thanks to new arrival from Anfield
Southampton Football Club rise 5 places to 12th in the Mediacells Premier League Club Rankings, a move attributed to Takumi Minamino’s surprise deadline-day loan to St Mary’s from Anfield. Meanwhile Liverpool Football Club are up 2 places, edging towards the number one spot.
Super Bowl LV 2021 Figures and Thoughts
The final figures from Nielsen have arrived, uncharacteristically late. Mediacells has put together a metrics sheet for clubs and brands to get a 30-second overview of the first major sporting event of the year. Download Report Here A one-sided game contributed to viewer decline as the outcome became obvious after the Tampa Bay Buccaneers took control of … Read More
The temperature is rising in the Premier League on Club Social
It was an action-packed Football January and the Premier League club ranking on the pitch differs from club performance in the Club Social Twitter rankings. Download full report here Twitter is the natural home for football fans to express themselves in a public arena and represents the nearest we have at the moment to the … Read More
Empathy To Drive Football Fan Engagement in 2021
After a year of mostly fanless sports stadiums Mediacells asks, what are the implications for physical-digital event experiences in 2021? Download full report here In 2020, English Premier League clubs posted over 80k messages, attracting 280+ million fan engagements*. The Mediacells Club Social Top 100+ applies a data technique to present the most engaging club … Read More
![The Mediacells 2020 Club Social Top 100+ [102-93]](https://mediacells.com/wp-content/uploads/2021/01/hb.png "The Mediacells 2020 Club Social Top 100+ [102-93]")
The Mediacells 2020 Club Social Top 100+ [102-93]
Premier League club social media content reached record audiences last year. Mediacells analyses and benchmarks the key messaging in the 2020 Club Social leaderboard. Download full report here It was a challenging year for the entire world but there were some great examples of philanthropy, community support, moral championing and inspiration, both at club and … Read More