THE DATA PARTNER FOR SPORTS AND MEDIA

Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.

 

INTRODUCING AUDIENCE ENGINEERING®

Audience Engineering® is a sequence of five data disciplines embracing design, science, engineering, analytics and reporting to generate the crucial insight that informs successful, performance decisions.   Read more 

 

1. DESIGN MAKES DATA FIT FOR PURPOSE

Mediacells Audience Engineering® scales your information architecture based on a detailed understanding of business goals and operational requirements. Read more

 

2. ENGINEERING ENSURES DATA IS ACCESSIBLE

Mediacells Audience Engineering® ensures that our clients can rely on consistently clean, accurate data that is easily accessed by all stakeholders – across analytical, operational strategic and management roles. Read more 

 

3. SCIENCE ENSURES DATA HAS VALUE

Mediacells Audience Engineering® generates models and algorithms, through the application of mathematics and data theory to answer business questions. Read more

 

4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS

Mediacells Audience Engineering® measures performance and transforms complex audience, benchmark and industry data into actionable insights. Read more

 

5. REPORTING POWERS SUCCESSFUL DECISIONS

Mediacells Audience Engineering® puts relevant, insightful audience data in the hands of each client. Read more

RECENT NEWS

Woman’s football lifts the Barbie Never Fail curse

16 August 2023

The FIFA Women’s World Cup 2023™ continues to excite global audiences on and off the pitch, despite the Down-Under time differences. The tournament in Australia and New Zealand has been a moment for Women’s football. There are only a few more sleeps until the World Cup final between Spain and England at the Stadium Australia … Read More

Audiences may be the last to benefit from AI

30 June 2023

In the latest Black Mirror Netflix Original, Joan is Awful, we are shown an AI nightmare where people’s lives are turned into content, with or without their permission.  “It’s designed to keep the viewer in a state of mesmerized horror,” says the mythical Streamberry CEO, “it’s great for engagement.” This burnished technology vision of Black … Read More

Always Sunny in Wrexhamania

14 April 2023

Mediacells advises football club clients to think outside of the ground in the context of their fanbase. If a club looks at their fortunes in terms of takings at the stadium, purchases in store, online and physical, plus TV deals – the sponsorship revenue will reflect the club’s mindset. Take Wrexham AFC as an example … Read More

Fans have the last word on ChatGPT

31 March 2023

Events in the first three months of 2023 shattered a lot of agency crystal balls about what lies ahead for big tech and sports. The mothernode intersecting the various media agency about-turns and flip-flops can be attributed to the rapid roll-out of fresh generative AI tools, like Microsoft-backed ChatGPT and Google’s Bard. It was the … Read More