Empty Stadiums Help Build Social Media Interaction In Sport

January 15, 2021

Social Media Interaction in Sport

Interviewed by Ashish Prabhu

Due to the Covid 19 pandemic, sports teams around the world have had to play their games in empty stadiums. This means that fans will have had to watch games and events from home and interact with them on social media.

Implications for physical-digital event experiences in 2021

January 13, 2021

Empathy To Drive Football Fan Engagement in 2021

Interviewed by Staff

After a year of mostly fanless sports stadiums Mediacells asks, what are the implications for physical-digital event experiences in 2021?

Empathy To Drive Football Fan Engagement in 2021

January 13, 2021

Empathy To Drive Football Fan Engagement in 2021

Interviewed by Staff

The Mediacells Club Social Top 100+ applies a data technique to present the most engaging club social activity and then overlays a human lens to identify emerging trends in fan behaviour..

January 9, 2021

Top Tech Posts to Kick Off 2021

Interviewed by Sports Tech Match Team

The team at SportsTech Match have searched the blogs of some of the 300+ fan data, content and activation solutions that we currently showcase in our marketplace and curated this list of our top 10 posts to set you up for 2021. Enjoy.

November 20, 2020

My Digital Hero: Brad Rees, CEO, Mediacells

Interviewed by Justin Pearse

What is your most heroic personal achievement so far in digital?
A tough one for a non-millennial Englishman to extol and I think I am best leaving this for clients to answer. I suppose my everyday superpower is an ability to distil digital noise into clear, concise narratives that empower leaders to make big decisions.

October 26, 2020

Social Media Can Be A Labyrinth With No Map

Interviewed by David Granger

In this week’s Digital Cafe, David Granger takes a keen look at how data is utilised in the world of content. Taking time to drop in was Brad Rees, CEO of data translators Mediacells.

May 26, 2020

Bleacher Report tries live-streamed shows in its app

By Seb Joseph

“In the absence of people being able to go to physical casinos and to bet on sports what can you do to monetize that if you’re the financial guys at Turner Broadcasting or Time Warner? It’s going to be through the app,” said Brad Rees, CEO of sports research company Mediacells. “Part of the reason for these live-streams is driven subscription-based financial models that marry online betting with video on demand.”

March 11, 2020

How football clubs are becoming more like media businesses

By Seb Joseph

The Premier League club was one of the first in the Premier League to move away from focusing solely on chasing traditional sponsorship deals four years ago when it put its data and marketing experts at the heart of its commercial strategy. Last year, it hired a performance analytics agency Mediacells to build a platform that would convert the club’s data from social media platforms into dashboard visualizations that the commercial team can act on

December 12 2019

How Mediacells are tooling Southampton to succeed in the dangerous waters of data

By Ed Dixon

As more and more sports teams turn to innovative data solutions to boost engagement, Mediacells’ CEO Brad Rees explains how the performance analytics agency is optimising the Premier League club’s output in the increasingly crowded data dimension.

October 29, 2019

Southampton team with Mediacells for targeted fan content

By Ed Dixon

English top-flight soccer club Southampton have partnered with performance analytics agency Mediacells to develop a single source social media analytics platform to deliver content designed to retain and acquire fans.

October 29, 2019

Southampton team with Mediacells

By Soccerex

The team up will see the company support the Premier League team’s ongoing transformation of their digital output by providing the Saints with near-live social media dashboards for all fan-related content.