Reuters Case Study: Best practice app content

30 July 2012By Brad Rees

Our Brief To advise Reuters on best practices to develop and produce a sports photography mobile app, starting with, but not restricted to, Olympics event content. The Work We provided fact-based consultancy on how to produce a scalable visual sports event app for smartphones and tablets. The Results A step change in the Reuters mindset … Read More

Sky Case Study: Commercial value in data

14 March 2011By Brad Rees

Our Brief To produce sales materials with commercial-facing messages based on mobile behaviours. The Work We mined and cleansed Sky Sports mobile audience data to develop a downstream reporting suite with sales materials. The Results Data initiatives plugged in directly to the Sky sales funnel resulting in quantifiable uplift in advertising An online insights portal … Read More