Last week’s launch of a print-only newspaper excited journalists – but is it sustainable in a digitised consumer world? When I started my newspaper career in the late nineties ‘digital’ was called ‘the bloody internet’. “Forget about the bloody internet,” my ink-stained tabloid boss would argue, before resting his case on some surreal, qualitative Hollywood … Read More
Our Brief To create an innovative, retail-focused social media destination for Microsoft mobile products on Facebook. The Work We created a fortnightly podcast that presents engaging and humorous consumer-facing insights in association with the award-winning BBC Shooting Stars sound production team. The Results Viral content that reached younger audiences on Facebook as well as on … Read More
Our Brief To advise Reuters on best practices to develop and produce a sports photography mobile app, starting with, but not restricted to, Olympics event content. The Work We provided fact-based consultancy on how to produce a scalable visual sports event app for smartphones and tablets. The Results A step change in the Reuters mindset … Read More
Our Brief To produce sales materials with commercial-facing messages based on mobile behaviours. The Work We mined and cleansed Sky Sports mobile audience data to develop a downstream reporting suite with sales materials. The Results Data initiatives plugged in directly to the Sky sales funnel resulting in quantifiable uplift in advertising An online insights portal … Read More