Shape-shifting – the social media storytelling ingredient

Shape-shifting – the social media storytelling ingredient

10 December 2019By Brad Rees

@mediacells Running as a candidate in the UK 2019 elections must be a neurotic pursuit. There are stories being told about you, sometimes spun by invisible storytellers. The substance of the stories is at best dubious and at worst malevolent and if you want to change the message, you first need to influence the influencers. … Read More

Set-piece content spurs fans to accept the Special One

Set-piece content spurs fans to accept the Special One

29 November 2019By Matt Stone

Mauricio Pochettino had five and a half successful years as Head Coach at Tottenham Hotspur. He failed to win any trophies but the team and the Club undeniably moved forward, better squad, new stadium and training ground. Meanwhile, Jose Mourinho, a pantomime villain at Spurs for his time at Chelsea, had been sacked from the … Read More

Bezos decks Powerpoint but collaboration is the main message on show

11 November 2019By Matt Stone

Amazon CEO Jeff Bezos has banned Powerpoint presentations in meetings. Not only that, but meetings start with each attendee sitting and silently reading a six-page memo for the first 30 minutes. People take notes then discuss the memo. This group reading process is necessary because “executives will bluff their way through the meeting as if … Read More

Mediacells appointed by Southampton FC to drive digital transformation

Mediacells appointed by Southampton FC to drive digital transformation

28 October 2019By Brad Rees

We’re very excited to announce that Mediacells has been appointed by Southampton FC to support the continuing transformation of their digital output. The new agreement will see Mediacells develop a single source social media analytics platform to deliver compelling content that acquires and retains fans. Performance Analytics will deliver Saints a 360-degree, near-live view of … Read More

THE ONE BILLION USER QUESTION

THE ONE BILLION USER QUESTION

19 September 2019By Matt Stone

The UEFA Champions League Group Stage returned this week – the biggest annual football tournament in the world with elite stars playing each other in the most popular sport. So how should the industry measure their digital footprint and engagement? What constitutes success? The classic ‘big number’ on the press release? Or something more granular, … Read More

Spurs’ stadium paves the way for global football

Spurs’ stadium paves the way for global football

16 April 2019By Matt Stone

Can a fan ever be happy to be called a customer? Do they actually care about anything outside the pitch itself? Can the football business ever build something truly authentic for the devoted hardcore? Tottenham Hotspur have taken a £1bn gamble that the answer to these questions is a resounding ‘Yes.’ On the evidence of … Read More

Timely Rolex Faceook post wins at Oscars 2019

Timely Rolex Faceook post wins at Oscars 2019

1 March 2019By Brad Rees

What a week. There’s now 3.6bn mobile internet users worldwide, according to eggheads at the annual gathering of mobile digital in Catalonia #MWC. I traded Barcelona for Hollywood this year to cover a data story on the Oscars 2019 which my brilliant Mediacells colleagues have transcended into a stunning visual narrative. Cadillac lit the touchpaper … Read More

What on Oeuf is going on!

What on Oeuf is going on!

15 January 2019By Brad Rees

There are lots of predictions at this time of year, particularly in digital circles. Google is predicting that users will spend more time watching online video in 2019 than in front of the television. Is this a surprise to anybody? Mediacells anticipates pioneering media experiences, like Netflix Original’s format-subverting Bandersnatch, will transform traditional viewing habits … Read More

Will football always be the #1 global sport?

Will football always be the #1 global sport?

1 January 2019By Brad Rees

By BRAD REES Is football breakable? That’s the question writer Janan Ganesh eloquently answered in a recent thinkpiece for the Financial Times. On the surface football is in rude health. Mr Ganesh gives the example of how obtainable a European ‘soccer’ game now is in the USA, ‘even Atlanta, down in gridiron country, has become … Read More

MTV Case Study: Influencer social media narratives

MTV Case Study: Influencer social media narratives

26 November 2018By Brad Rees

Our Brief To produce an influencer narrative and compelling content for the MTV European Music Awards & Viacom Leadership Summit. The Work We created consumer-facing content to encourage media interest in the Geordie Shore influencer story. The Results Wrote Social Telly story hook for journalists and influencers Delivered script and visuals for Leadership summit keynotes … Read More

Red Bull Case Study: Gen Z content experience

Red Bull Case Study: Gen Z content experience

9 July 2018By Brad Rees

Our Brief To inform Red Bull on content excellence from the Generation Z perspective. To reference video stories which resonate with the target demographic. The Work We identified and measured favourite content for Gen Z audiences in Extreme Sports and Music arenas. We produced a playbook for Red Bull to set guidelines on global content. … Read More

UEFA Case Study: Engage fans everywhere

UEFA Case Study: Engage fans everywhere

2 April 2018By Brad Rees

Our Brief To optimise content performance in multilingual, digital and social output by providing data-driven recommendations. The Work We designed fan panels to provide insight on why they would visit UEFA digital destinations. We then aggregated audience data in x8 languages across mobile and online platforms and created a performance benchmark to identify and deal … Read More

Adidas success is about keeping it real with fans

Adidas success is about keeping it real with fans

16 March 2018By Brad Rees

Social audiences are influenced by authentic posts that make them feel an affinity with the author. Mediacells can reveal that social media folk respond less to celebrity endorsements and more to meaningful recommendations made by trusted commentators who make them feel special. We analysed the latest adidas influencer campaign and awarded a lesser-known volleyball player … Read More

Artificial Intelligence-defying writing from Esquire

Artificial Intelligence-defying writing from Esquire

6 December 2017By Brad Rees

SECTOR: Entertainment CLIENT: Hearst, Esquire WOW: Power of the human word DATE: November 2017 Progressive US magazine Mother Jones recently reported that Artificial Intelligence (AI) experts are predicting we will have ‘full human-level AI’ by 2045. Artists? Surgeons? Writers? There’s an app, well, a robot for all that in less than 30 years. The New … Read More

What is it with Austrians and diving records?

What is it with Austrians and diving records?

21 July 2017By Brad Rees

There are no two words in the English language more harmful than ‘good job’, said Terence Fletcher, the rhythm-dictating fascist drumteach in 2014 Hollywood blockbusting outlier, Whiplash. It’s alright being good at something but being the best at something is a huge ask for the individual. Not so for countries, according to David McCandless and … Read More

Prepare to be thunderstruck by the 2016 Champions League final

Prepare to be thunderstruck by the 2016 Champions League final

29 May 2016By Brad Rees

By Brad Rees As the Atlético Madrid team bus rocks up to the San Siro stadium on Saturday, the Blaupunckt stereo system will be blasting out ‘Thunderstruck’ by Ozzie MetalGods, AC/DC. It’s an Atléti tradition. Torres and chums will be chanting, ‘Thunder, thunder, thunder, thunder, I was caught in the middle of a railroad track.’ … Read More