The Mediacells 2020 Club Social Top 100+ [102-93]

Premier League club social media content reached record audiences last year. Mediacells analyses and benchmarks the key messaging in the 2020 Club Social leaderboard. Download full report here It was a challenging year for the entire world but there were some great examples of philanthropy, community support, moral championing and inspiration, both at club and … Read More

The Mediacells 2020 Club Social Top 100+ [92-83]

Download full report here 92. Liverpool FC: Commemorate. The obituary was made for social media because of its immediacy, the integrity, solemnity and fan-regulation. The passing of Anfield legend Gérard Houllier was marked with a thoughtful LFCTV tribute to the man who won the Reds the treble. 91. Liverpool FC: A Thousand Words. One poignant … Read More

The Mediacells 2020 Club Social Top 100+ [82-73]

Download full report here 82. Everton FC: HiSHiG. The How it Started, How it’s Going [HiSHiG] is now an established meme trend, here taken up by Everton’s Dominic Calvert-Lewin, toasting a victory, aged ten, and fist-pumping more recently, after scoring an England goal. See full HiSHiG article here. 81. Liverpool FC: Rejoice! This notch up … Read More

The Mediacells 2020 Club Social Top 100+ [72-63]

Download full report here 72. Manchester United FC: Action! Self explanatory in-match, micro-celebration, but the Old Trafford Admin has had some fun or perhaps a senior moment on the keyboard. 71. Liverpool FC: A Thousand Words! A wide-lensed ‘fish-eye’ stadium shot with pared down hashtag and emoji is all that is needed to celebrate LFC’s … Read More

The Mediacells 2020 Club Social Top 100+ [62-53]

Download full report here 62. Arsenal FC: Empathy. The Gunners echo MUFC sentiments [see #98]. There is only an hour between each club’s posts but the Arsenal post engages more fans. 61. Tottenham Hotspur FC: Welcome! Spurs Admin corrects Sergio Reguilón Rodríguez’s time references from ‘tomorrow’ to ‘today’ in his native language – to which … Read More

The Mediacells 2020 Club Social Top 100+ [52-43]

Download full report here 52. Chelsea FC: Commemorate. Magnanimous sentiment for one of the greats with interesting use of photography to illustrate Maradona as a player apart. 51. Manchester United FC: Celebrate! Although Ronaldo has been absent from Old Trafford for over a decade there is still strong, positive sentiment felt towards the #7 from … Read More

The Mediacells 2020 Club Social Top 100+ [42-33]

Download full report here 42. Sheffield United FC: Result! Urban Dictionary entry to denote a win; Dub engages 130k. 41. Manchester United FC: Welcome! Alex Telles is given the 6-second, meme-friendly animation which can of course be recycled as a reaction photo! 40. Liverpool FC: Rejoice! One of a collection of jubilant, trophy-lifting posts for … Read More

The Mediacells 2020 Club Social Top 100+ [32-23]

Download full report here 32. Manchester United FC: Celebrate! Classic birthday wishes to Sir Alex with an acknowledgement of his love of wine and allegiance to Casillero Diablo. 31. Chelsea FC: Welcome! A new signing of ex-Fox Ben Chilwell with a signpost to chelseafc.com where there is perhaps a missed opportunity to upsell the new … Read More

The Mediacells 2020 Club Social Top 100+ [22-13]

Download full report here 22. Chelsea FC: Camaraderie. Magnanimous congratulations to Liverpool from Premier League rivals Chelsea is applauded on social media. 21. Crystal Palace FC: Admin Banter! Nike’s London subversion thing is dismissed by south west London rivals Crystal Palace, who subvert the subversion with a subversive hashtag. 20. Everton FC: Welcome! James Rodriguez’s … Read More

The Mediacells 2020 Club Social Top 100+ [12-01]

Download full report here 12. Manchester City FC: Empathy. The club prompts the football family to support manager Pep Guardiola as his mother dies after contracting Covid-19. Many rival clubs join the Blues in condolence wishes and any weird, attention-grabbing posts by unhinged oddballs is regulated by all decent world football fans. 11. Tottenham Hotspur … Read More

That Data Network Effect Thing

The most valuable companies now rely on data. The trillion-dollar market cap leaders Apple, Amazon, Microsoft and Alphabet are not just tech giants they are data companies. There are more start-ups than ever who are 100% digital, all with similar, progressive, aggressive acquisition plans who play in the crowded ‘hot spaces’ of entertainment, sports, travel, … Read More

Maradona tributes pour in as authenticity and relevance figure highly with the football family

Only two of the top ten Premier League posts are not elegies to the Golden Kid, Maradona, but all winning tweets this week share two things in common: relevance & authenticity. 1. Liverpool FC: Simple, timely Reds condolences to a ‘true great of the game’. 2. Manchester United: United mourns the loss of ‘one of … Read More

New Meme Craze Hits Club Social

Fans are sending tweets with faux disclaimers that say “ⓘ 𝗢𝗳𝗳𝗶𝗰𝗶𝗮𝗹 𝘀𝗼𝘂𝗿𝗰𝗲𝘀 𝘀𝘁𝗮𝘁𝗲𝗱 𝘁𝗵𝗮𝘁 𝗶𝘀 𝘁𝗿𝘂𝗲“. By adding the ⓘ symbol to tweets, the disclaimer appears more authentic, but the memes are typically more focused on making jokes. The meme format is now being used by Clubs in the Premier League, La Liga and the … Read More

Wrexham aka Tinseltown FC ‘dub’ Social with celebrity video

The international break is a time for reflection, playfulness & celebration while fans distract themselves from what Joe.co.uk calls the ‘melancholic void’.

Wrexham aka Tinseltown FC dub social this week with Hollywood stars Ryan Reynolds and Rob McElhenney taking part in a hilarious video about their ambition to take over the Welsh club.

Saints ‘Stop the Count’ tweet most engaging post of season

Southampton FC tapped into the mood surrounding the ongoing US election saga by tweeting a demand that the Premier League be frozen after a 2-0 win over Newcastle sent the Saints soaring to the top of the table – the first time in the club’s 134-year history.

October 2020 Allstar Top Ten Premier League Posts

The early results are in … no, not those ones! The October Allstar Top Ten #ClubSocial Posts. A wide range of content compels fans in The Premier League, such as Unholy Shakespearean tragic alliances (Manchester City Football Club); Biting Sarcasm aimed at ejected mascots (Chelsea Football Club); Celebrations (Arsenal F.C Leicester City Football Club Manchester … Read More

How it Started, How it’s Going meme arrives on planet football

The latest internet meme How it started, How it’s going was embraced by many Premier League clubs during the UEFA Nations League weekend to engage fans in the absence of match day action. We looked at club social engagement levels and benchmarked the highest-performing HiS-HiG memes. For the uninitiated, How it started, How it’s going … Read More

All Roads Lead to Nike

The UEFA Nations League weekend may have paused European league-level action but globally there were more diverse sporting milestones which changed the social media game. The clear 2020 trend of sport channelling entertainment and fashion was consolidated this weekend when Rafa Nadal seized his 20th major title and the Los Angeles Lakers won the NBA … Read More

Matchday #4 – When Rivals Become ‘Friends’

Man City move up one place in Club Social after a weekend of wondergoals from Aston Villa and Spurs, against giants Liverpool and Man Utd – but what has that got to do with the Sky Blues, you ask? City @-lovebombed rivals Spurs in understated yet gleeful appreciation of the north London club beating the … Read More