Chelsea still top and Man Utd move on up
This week we saw the biggest climbs from Southampton FC (up 4 places to 14th), Fulham Football Club (up 3 places to 12th), and Manchester United (up 2 places to 2nd).
Chelsea go top in the engagement league on Twitter
A shuffle at the top of the engagement league elevates Chelsea top and Arsenal second. Liverpool maintain a top 3 position. The most significant movers are Sheffield United (up 6 places to 13th) and Spurs (up 4 places to 5th).
Two new messaging genres added to Club Social in February 2021
Liverpool invoke the legendary You’ll Never Walk Alone as a simple, supportive message on social media addressed to Jurgen Klopp, who could not attend his mother’s funeral due to COVID restrictions. Download report now The message landed 300k+ reactions on Twitter and a further 730k+ on Instagram and is the worthy premiere post in February. … Read More
Crystal Palace gibberish tweet picked up by Times chief sports writers to increase engagement
In the Mediacells January report we looked at the 2021 social media landscape from a football club content perspective and identified 12 messaging types. One the key engagement drivers, Admin Banter, is the occasional practice of the club social media account moderator aka Admin, who is often an adept and skilful editorial voice. When Crystal … Read More
2021 Empathy predictions become reality
In January Mediacells predicted Empathy would be a major engagement driver in 2021 social media discourse, the latest insights from Club Social substantiate this. It’s more than five years since Brian Lomax, the founder of the football supporters trust movement passed away but the qualities of what it means to be a fan are demonstrable … Read More
Music is the common theme that elevates the biggest Club Social climbers
Three of the top four Club Social winners [Feb 6 – Feb 12] use rap, R&B synth pop and alternative R&B to connect with fans. Chelsea move up to third place in Club Social attributed in part to their use of a viral Superbowl video meme originally of the halftime Weeknd performance. Leicester City rise … Read More
Saints leap five places in Club Social rankings thanks to new arrival from Anfield
Southampton Football Club rise 5 places to 12th in the Mediacells Premier League Club Rankings, a move attributed to Takumi Minamino’s surprise deadline-day loan to St Mary’s from Anfield. Meanwhile Liverpool Football Club are up 2 places, edging towards the number one spot.
Super Bowl LV 2021 Figures and Thoughts
The final figures from Nielsen have arrived, uncharacteristically late. Mediacells has put together a metrics sheet for clubs and brands to get a 30-second overview of the first major sporting event of the year. Download Report Here A one-sided game contributed to viewer decline as the outcome became obvious after the Tampa Bay Buccaneers took control of … Read More
The temperature is rising in the Premier League on Club Social
It was an action-packed Football January and the Premier League club ranking on the pitch differs from club performance in the Club Social Twitter rankings. Download full report here Twitter is the natural home for football fans to express themselves in a public arena and represents the nearest we have at the moment to the … Read More
Southampton FC Case Study: Fan-targeted content
Our Brief To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards. The Work We implemented a Performance Platform that will ingest and transform SFC data into intelligent feeds, which drive Power BI visualisations and alerts. The Results SFC are … Read More
Empathy To Drive Football Fan Engagement in 2021
After a year of mostly fanless sports stadiums Mediacells asks, what are the implications for physical-digital event experiences in 2021? Download full report here In 2020, English Premier League clubs posted over 80k messages, attracting 280+ million fan engagements*. The Mediacells Club Social Top 100+ applies a data technique to present the most engaging club … Read More
![The Mediacells 2020 Club Social Top 100+ [102-93]](https://mediacells.com/wp-content/uploads/2021/01/hb.png "The Mediacells 2020 Club Social Top 100+ [102-93]")
The Mediacells 2020 Club Social Top 100+ [102-93]
Premier League club social media content reached record audiences last year. Mediacells analyses and benchmarks the key messaging in the 2020 Club Social leaderboard. Download full report here It was a challenging year for the entire world but there were some great examples of philanthropy, community support, moral championing and inspiration, both at club and … Read More
![The Mediacells 2020 Club Social Top 100+ [92-83]](https://mediacells.com/wp-content/uploads/2021/01/gerard-houllier.png "The Mediacells 2020 Club Social Top 100+ [92-83]")
The Mediacells 2020 Club Social Top 100+ [92-83]
Download full report here 92. Liverpool FC: Commemorate. The obituary was made for social media because of its immediacy, the integrity, solemnity and fan-regulation. The passing of Anfield legend Gérard Houllier was marked with a thoughtful LFCTV tribute to the man who won the Reds the treble. 91. Liverpool FC: A Thousand Words. One poignant … Read More
![The Mediacells 2020 Club Social Top 100+ [82-73]](https://mediacells.com/wp-content/uploads/2021/01/efc.png "The Mediacells 2020 Club Social Top 100+ [82-73]")
The Mediacells 2020 Club Social Top 100+ [82-73]
Download full report here 82. Everton FC: HiSHiG. The How it Started, How it’s Going [HiSHiG] is now an established meme trend, here taken up by Everton’s Dominic Calvert-Lewin, toasting a victory, aged ten, and fist-pumping more recently, after scoring an England goal. See full HiSHiG article here. 81. Liverpool FC: Rejoice! This notch up … Read More
![The Mediacells 2020 Club Social Top 100+ [72-63]](https://mediacells.com/wp-content/uploads/2021/01/gb.png "The Mediacells 2020 Club Social Top 100+ [72-63]")
The Mediacells 2020 Club Social Top 100+ [72-63]
Download full report here 72. Manchester United FC: Action! Self explanatory in-match, micro-celebration, but the Old Trafford Admin has had some fun or perhaps a senior moment on the keyboard. 71. Liverpool FC: A Thousand Words! A wide-lensed ‘fish-eye’ stadium shot with pared down hashtag and emoji is all that is needed to celebrate LFC’s … Read More
![The Mediacells 2020 Club Social Top 100+ [62-53]](https://mediacells.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-05-at-19.12.22.png "The Mediacells 2020 Club Social Top 100+ [62-53]")
The Mediacells 2020 Club Social Top 100+ [62-53]
Download full report here 62. Arsenal FC: Empathy. The Gunners echo MUFC sentiments [see #98]. There is only an hour between each club’s posts but the Arsenal post engages more fans. 61. Tottenham Hotspur FC: Welcome! Spurs Admin corrects Sergio Reguilón Rodríguez’s time references from ‘tomorrow’ to ‘today’ in his native language – to which … Read More
![The Mediacells 2020 Club Social Top 100+ [52-43]](https://mediacells.com/wp-content/uploads/2021/01/maradona.png "The Mediacells 2020 Club Social Top 100+ [52-43]")
The Mediacells 2020 Club Social Top 100+ [52-43]
Download full report here 52. Chelsea FC: Commemorate. Magnanimous sentiment for one of the greats with interesting use of photography to illustrate Maradona as a player apart. 51. Manchester United FC: Celebrate! Although Ronaldo has been absent from Old Trafford for over a decade there is still strong, positive sentiment felt towards the #7 from … Read More
![The Mediacells 2020 Club Social Top 100+ [42-33]](https://mediacells.com/wp-content/uploads/2021/01/SHEFFIELD.png "The Mediacells 2020 Club Social Top 100+ [42-33]")
The Mediacells 2020 Club Social Top 100+ [42-33]
Download full report here 42. Sheffield United FC: Result! Urban Dictionary entry to denote a win; Dub engages 130k. 41. Manchester United FC: Welcome! Alex Telles is given the 6-second, meme-friendly animation which can of course be recycled as a reaction photo! 40. Liverpool FC: Rejoice! One of a collection of jubilant, trophy-lifting posts for … Read More
![The Mediacells 2020 Club Social Top 100+ [32-23]](https://mediacells.com/wp-content/uploads/2021/01/soton.png "The Mediacells 2020 Club Social Top 100+ [32-23]")
The Mediacells 2020 Club Social Top 100+ [32-23]
Download full report here 32. Manchester United FC: Celebrate! Classic birthday wishes to Sir Alex with an acknowledgement of his love of wine and allegiance to Casillero Diablo. 31. Chelsea FC: Welcome! A new signing of ex-Fox Ben Chilwell with a signpost to chelseafc.com where there is perhaps a missed opportunity to upsell the new … Read More
![The Mediacells 2020 Club Social Top 100+ [22-13]](https://mediacells.com/wp-content/uploads/2021/01/crystal-p-570x600.png "The Mediacells 2020 Club Social Top 100+ [22-13]")
The Mediacells 2020 Club Social Top 100+ [22-13]
Download full report here 22. Chelsea FC: Camaraderie. Magnanimous congratulations to Liverpool from Premier League rivals Chelsea is applauded on social media. 21. Crystal Palace FC: Admin Banter! Nike’s London subversion thing is dismissed by south west London rivals Crystal Palace, who subvert the subversion with a subversive hashtag. 20. Everton FC: Welcome! James Rodriguez’s … Read More