THE DATA PARTNER FOR SPORTS AND MEDIA
Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.
LATEST INSIGHTS
The New Netflix Legend vs Upstart Boxing Match needs a grudge
15 March 2024The Grudge Match has been the punchy storyline for boxing audiences since Muhammad Ali’s famous pre-fight tussle with Ernie Terrell in 1967 when the ‘Octopus’ called Ali by his forsaken name, Cassius Clay. The spat set the scene for Ali outpointing Terrell comprehensively over 15 rounds in what was arguably the most outstanding performance in … Read More
Gen Z sports fans lag behind millennials but the Women’s World Cup changed the game
8 March 2024It is International Women’s Day and the Accelerate Progress campaign theme is passionately framed in the arena of sports audiences. Earlier this year, USA Today reported on a study claiming Gen Z audiences don’t care about sports, with only 23% of them describing themselves as passionate sports fans compared to 42% of millennials. These digital … Read More
Humans being good enough is not good enough in the AI era
5 March 2024The creative world is on a precipice if we are to believe entertainment and media commentators on the effect text-to-video AI modelling tool Sora will have on the creative visual world. Gary Lineker-owned All the Rest is Entertainment podcast hosts considered the disastrous macro impact of AI on media and entertainment industries, “Really tough times … Read More
We are deep into the Awards Season – so what does it mean for Sports Fans?
22 February 2024Audiences are returning to live award shows like the BAFTAs and Golden Globes after several slump years – does the mainstream audience enthusiasm for these star-studded, peacocking extravaganzas convert to sport? Latest Sports Fan edition explores new Audience Engineering growth data to find out. We are now deep into the awards season with the Golden … Read More
Super Bowl Flash Survey gives Swift Insights
14 February 2024The latest audience engineering trend is ‘Swift-ization’, the boosting of the Super Bowl audience by sport-adjacent love story between Kansas City Chiefs tight end Travis Kelce and pop superstar Taylor Swift. It was no massive surprise that the Super Bowl 2024 was the most-watched telecast of all time, hitting 123.4 million viewers (Nielsen and Adobe … Read More
Soccernomics, Robbie Williams, Port Vale and Cote d’Ivoire – what’s the connection?
7 February 2024Football managers just don’t matter that much, according to Soccernomics co-author Simon Kuper. On the BBC flagship news show, Today, err today (February 7) the Financial Times journalist and economist said, “Most managers add so little value that it is tempting to think they could be replaced by their secretaries or by stuffed teddy bears … Read More
INTRODUCING AUDIENCE ENGINEERING®
Audience Engineering® is a sequence of five data disciplines embracing design, science, engineering, analytics and reporting to generate the crucial insight that informs successful, performance decisions. Read more
1. DESIGN MAKES DATA FIT FOR PURPOSE
2. ENGINEERING ENSURES DATA IS ACCESSIBLE
3. SCIENCE ENSURES DATA HAS VALUE
4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS
5. REPORTING POWERS SUCCESSFUL DECISIONS
Brad Rees
CEO
Steve Moss
COO
Neil Morgan
Chairman