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82. Everton FC: HiSHiG.

The How it Started, How it’s Going [HiSHiG] is now an established meme trend, here taken up by Everton’s Dominic Calvert-Lewin, toasting a victory, aged ten, and fist-pumping more recently, after scoring an England goal. See full HiSHiG article here.

81. Liverpool FC: Rejoice!

This notch up from a celebration post is consolidated here by Liverpool with an airbrushed studio graphic boasting of recent achievements which always resonates with a loyal fanbase.

80. Liverpool FC: Celebrate. Rejoice!

A top-of-the-league post usually occurs either at the beginning of the season or at the end. LFC’s premiere spot is celebrated here at the end of the 2019/20 Premier League season.

79. Liverpool FC: Camaraderie.

Tears of pride and an emotional tribute are paid among team-mates as Jordan Henderson is made captain.

78. Arsenal FC: Welcome!

New transfer arrivals need to be marked and the invented hash-tag, such as Arsenal’s #NoThomasNoPartey is a successful example of this trend.

77. Liverpool FC: Action!

The video flash characterises a game, particularly a hard-fought game as typified by James Milner’s incredible goal-line clearance against AFC Bournemouth last season.

76. Liverpool FC: Empathy.

A footballing display of good sportsmanship has tear-jerking consequences when Florrie charity volunteer, Lee, gets a special Facetime visit from Senegalese winger Sadio.

75. Arsenal: Empathy.

Aubameyang performs Wakanda Forever celebration after death of Black Panther star Chadwick Boseman.

74. Liverpool FC: A Thousand Words!

Actually, only two. In block capitals. And a ruby-heart emoji.

73. Arsenal: Action!

Arsenal Digital double the engagement with this winning piece of video footage showing x2 set pieces with Aubameyang at the centre of it all. The split screen analysis invites the viewer to appreciate the orchestration.