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62. Arsenal FC: Empathy.

The Gunners echo MUFC sentiments [see #98]. There is only an hour between each club’s posts but the Arsenal post engages more fans.

61. Tottenham Hotspur FC: Welcome!

Spurs Admin corrects Sergio Reguilón Rodríguez’s time references from ‘tomorrow’ to ‘today’ in his native language – to which the Spanish striker replies with a red-faced emoji.

60. Arsenal FC: Welcome!

Brazilian defender Gabriel is given the five-star studio treatment on entry to this Arsenal hall of fame iconic video.

59. Liverpool FC: Provenance.

An artistic licence is applied to a jubilant Jordan Henderson picking up the Premier League trophy, surrounded by LFC legends such as Emlyn Hughes, Tommy Smith and Alan Hansen.

58. Liverpool FC: Commemorate.

Solemn announcement as Gérard Houllier passes on December 14, 2020. The simple tweet was posted mid-morning and exceeded engagement of the longer form tribute published at the end of the day [see #92], proving that the written word is sometimes more powerful than the moving image.

57. Leicester City FC: Welcome!

The Foxes roll out a red carpet video announcement for Turkish winger Cengiz Ünder who arrived on loan from A.S. Roma.

56. Arsenal FC: Rejoice!

A simple Gunners team photo after winning the FA Cup at Wembley against Chelsea is timely and engaging. The post went out 30 minutes before the ‘This Video’ production [see #99] which perhaps explains the greater engagement.

55. Liverpool FC: Result!

The Reds’ win over Atalanta in the UEFA Champions League is framed with newcomer Diogo Jota’s hat-trick salute.

54. Liverpool FC: Empathy.

A message of thank you to healthcare workers around the world from LFC is delivered naturally and authentically by the manager and squad during the first lockdown in March 2020.

53. Liverpool FC: Welcome!

Playful tomfoolery from the Anfield Admin as Portuguese forward Diogo Jota joins the club on a long-term contract.