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42. Sheffield United FC: Result!

Urban Dictionary entry to denote a win; Dub engages 130k.

41. Manchester United FC: Welcome!

Alex Telles is given the 6-second, meme-friendly animation which can of course be recycled as a reaction photo!

40. Liverpool FC: Rejoice!

One of a collection of jubilant, trophy-lifting posts for Henderson and squad’s Premier League victory.

39. Chelsea FC: Welcome!

A simple pictorial post welcoming Édouard Osoque Mendy to the Chelsea sticks is a signpost to the longer form announcement at chelseafc.com.

38. Arsenal FC: Commemorate.

The Hollywood Black Panther #WakandaForever sign is demonstrated by Arsenal striker Pierre-Emerick Aubameyang to mark the passing of Chadwick Boseman.

37. Arsenal FC: Provenance.

Arsenal blend jubilation with longevity to engage the Emirates faithful after full-time is called at Wembley.

36. Arsenal FC: Empathy.

A political message is received with high engagement but a mixed blend of emotion and sentiment from the global Twitter audience.

35. Chelsea FC: Welcome!

Attacking midfielder Hakim Ziyech’s arrival at Stamford Bridge engages many and manages to slot in a few sponsor messages as well! 

34. Manchester United FC: Welcome!

Donny van de Beek’s arrival from Ajax immediately converts to a fan opportunity to buy the number 34’s homeshirt.

33. Liverpool FC: Rejoice!

Not just another victory tweet as the Reds welcome fan daughter Baby Lola, born literally 2 mins before we won the league, which makes the ‘not going to sleep tonight’ comment VERY RELEVANT.