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32. Manchester United FC: Celebrate!

Classic birthday wishes to Sir Alex with an acknowledgement of his love of wine and allegiance to Casillero Diablo.

31. Chelsea FC: Welcome!

A new signing of ex-Fox Ben Chilwell with a signpost to chelseafc.com where there is perhaps a missed opportunity to upsell the new signing’s signed shirt?

30. Chelsea FC: Welcome!

Kai Havertz arrival at Stamford Bridge is framed with a quirky, studio-produced video story, which attracts high engagement and views.

29. Chelsea FC: Welcome!

Malang Sarr is now on loan to Porto for the rest of the season who was nonetheless a popular signing in August for the Blues!

28. Southampton FC: HiSHig.

The now legendary subversion of the Spurs’ How it Started, How it’s Going meme about the ‘return’ of Gareth Bale which was promptly, primly corrected by the Saints

27. Liverpool FC: Commemorate.

Iconic sports photography mixed with genuine sentiment attracts resonates across fan-bases.

26. Chelsea FC: Welcome!

New signing Timo Werner from RB Leipzig is given the full editorial treatment at chelseafc.com with excellent editorial but no promotion to the newcomer’s shirt to buy.

25. Arsenal FC: Provenance.

Since Auba’s captaincy his currency has continued to rise for the club and this one-minute+ video story compares to legends Thierry Henry and Tony Adams, which generates positive fan sentiment.

24. Sheffield United FC: Admin Banter!

A classic Blades one-word retort ’ to the referee’s decision around Aston Villa goalkeeper Orjan Nyland’s mistake, which led to an extraordinary error from goal-line technology.

23. Liverpool FC: Rejoice!

More iconic revelry from the Premier League champions.