Our Brief

To implement a best practice social media fan analytics platform to enable centralised, data-driven decision making by providing consistent, reliable data in automated, user-friendly dashboards.

The Work

We implemented a Performance Platform that will ingest and transform SFC data into intelligent feeds, which drive Power BI visualisations and alerts.

The Results

  • SFC are using Mediacells to grow fan engagement outside of the grassroots and online
  • Our Intelligent Feeds enable the Saints to optimise content from a single, reliable data source
  • Southampton FC have gained deeper insights into how fans engage with official digital output

The Client

“Mediacells has cutting edge experience with the biggest football tournaments and in the world. They will help us transform to the next level for our fans.”

David Thomas, SFC Commercial Director