Our Brief

To produce sales materials with commercial-facing messages based on mobile behaviours.

The Work

We mined and cleansed Sky Sports mobile audience data to develop a downstream reporting suite with sales materials.

The Results

  • Data initiatives plugged in directly to the Sky sales funnel resulting in quantifiable uplift in advertising
  • An online insights portal created a step change in Sky’s commercial business intelligence approach
  • Collaborative consultancy empowered Sky to pitch for mobile advertising deals equipped with insights

The Client

“Mediacells managed and interpreted our mobile data analysis that assisted our advertising and sales teams to hit monthly and annual mobile revenues targets.”

Tim Satchell, Head of Mobile, Sky