To advise Reuters on best practices to develop and produce a sports photography mobile app, starting with, but not restricted to, Olympics event content.
We provided fact-based consultancy on how to produce a scalable visual sports event app for smartphones and tablets.
- A step change in the Reuters mindset by communicating a Mobile First approach to content creation
- Greater awareness of Reuters to younger audiences by understanding digital behaviours and habits
- Visual content that resonates and attracts new digital audiences
- Practical toolkit with ambitious, obtainable performance targets
“We would recommend the team to any global organisation serious about commercialising their evolving digital assets.”
Mark Farrow, Director of Mobile, Thomson Reuters