Our Brief

To advise Reuters on best practices to develop and produce a sports photography mobile app, starting with, but not restricted to, Olympics event content.

The Work

We provided fact-based consultancy on how to produce a scalable visual sports event app for smartphones and tablets.

The Results

  • A step change in the Reuters mindset by communicating a Mobile First approach to content creation
  • Greater awareness of Reuters to younger audiences by understanding digital behaviours and habits
  • Visual content that resonates and attracts new digital audiences
  • Practical toolkit with ambitious, obtainable performance targets

The Client

“We would recommend the team to any global organisation serious about commercialising their evolving digital assets.”

Mark Farrow, Director of Mobile, Thomson Reuters