- To inform Red Bull on content excellence from the Generation Z perspective.
- To reference video stories which resonate with the target demographic.
- We identified and measured favourite content for Gen Z audiences in Extreme Sports and Music arenas.
- We produced a playbook for Red Bull to set guidelines on global content.
- The playbook informed the media team on hot content, saving time and growing audiences
- Collaborative consultancy provided creative pathways to engage audiences for longer
- Benchmarking best practice in social media communications enabled effective campaigns
- Data science removed the emotional, subjective element to content decision-making.
“Mediacells created data-driven pathways for us to generate content at scale.”
Miles Evans, Head of Digital Content, Red Bull