Our Brief

  • To inform Red Bull on content excellence from the Generation Z perspective.
  • To reference video stories which resonate with the target demographic.

The Work

  • We identified and measured favourite content for Gen Z audiences in Extreme Sports and Music arenas.
  • We produced a playbook for Red Bull to set guidelines on global content.

The Results

  • The playbook informed the media team on hot content, saving time and growing audiences
  • Collaborative consultancy provided creative pathways to engage audiences for longer
  • Benchmarking best practice in social media communications enabled effective campaigns
  • Data science removed the emotional, subjective element to content decision-making.

The Client

“Mediacells created data-driven pathways for us to generate content at scale.”

Miles Evans, Head of Digital Content, Red Bull