Newcomers Brentford Football Club opened their Premier League account at home with a 2-0 win over Arsenal which converted to a record follower growth in Twitter.
At the beginning of last season Everton claimed the stealthiest follower growth (2%) after signing Colombian attacking midfielder James Rodríguez.
On a more cautionary note Brentford’s post output was the most prolific and the least engaging on Twitter.
An exuberant 200 tweets in 7 days converts an average of just over 500 engagements per post compared to promotion associates Norwich and Watford, who achieve similar levels of engagement with half the output.
However, Brentford’s TikTok engagement massively outshines Watford and Norwich due to a clip which shows a tear-drenched senior citizen applauding the Bees’ first goal by Sergi Canos.
The caption reads, ‘This is what football is all about’ and it is.