Three of the top four Club Social winners [Feb 6 – Feb 12] use rap, R&B synth pop and alternative R&B to connect with fans.

Chelsea move up to third place in Club Social attributed in part to their use of a viral Superbowl video meme originally of the halftime Weeknd performance.

Leicester City rise 7 places, week-on-week, to twelfth place in the Mediacells engagement table. The official club account overlays an excerpt of Dr Dre’s Next Episode onto a video clip capturing Turkish defender Çağlar Söyüncü ‘nutmegging’ a fellow Fox at the training ground.

Manchester City move on up the charts 4 places, spearheaded by a 1-million-views viral video of Pep limbering up on stage to Levitating by Dua Lipa as the Anfield curse is broken.

Newcastle rise 4 places this week mainly due to birthday celebration tweets for striker Miguel ‘Miggy’ Almirón. Expect further rises next week when Magpies legend, Kevin Keegan makes an appearance and congratulations flood in for the King’s 70th on Valentine’s Day.