To produce an influencer narrative and compelling content for the MTV European Music Awards & Viacom Leadership Summit.
We created consumer-facing content to encourage media interest in the Geordie Shore influencer story.
- Wrote Social Telly story hook for journalists and influencers
- Delivered script and visuals for Leadership summit keynotes
- Produced press release and infographics, widely used by TV industry media
- Changed perceptions of Geordie Shore from Trash TV to Influential, Pioneering Trash TV
“Mediacells understand social media from a broadcaster view.”
Matt Baker, Vice President Communications, CBSViacom