Our Brief

To produce an influencer narrative and compelling content for the MTV European Music Awards & Viacom Leadership Summit.

The Work

We created consumer-facing content to encourage media interest in the Geordie Shore influencer story.

The Results

  • Wrote Social Telly story hook for journalists and influencers
  • Delivered script and visuals for Leadership summit keynotes
  • Produced press release and infographics, widely used by TV industry media
  • Changed perceptions of Geordie Shore from Trash TV to Influential, Pioneering Trash TV

The Client

“Mediacells understand social media from a broadcaster view.”

Matt Baker, Vice President Communications, CBSViacom