Money can’t buy you love, or can it?

Fortunes are changing for the top European football clubs.

Our forthcoming report looks at the big-revenue clubs through the lenses of TikTok, Instagram and Twitter to identify power shifts in club engagement.

This season our Club Social analysis extends across Europe to look at top tier teams and leagues to capture the essence of success in a post-pandemic sporting landscape.

The results are based on social media performance during the first full month of the new season and we can reveal that the relationship between clubs, fans and players has never been so intense.

We are interested in starting a meaningful dialogue with stakeholders so if you work for a club, player, league or federation, contact us for your copy of the report, telling us a little bit about your interests so we can share some knowledge.