To create an innovative, retail-focused social media destination for Microsoft mobile products on Facebook.
We created a fortnightly podcast that presents engaging and humorous consumer-facing insights in association with the award-winning BBC Shooting Stars sound production team.
- Viral content that reached younger audiences on Facebook as well as on Soundcloud and Mixcloud
- Quantifiable retail uplift in sales of specific mobile phone models which were promoted on the show
- Content that travelled all over the world and reached new addressable audiences in the Americas
“Mediacells are long-term suppliers who thoroughly understand the social medium. Well; as much as anyone can!”
Mark Squires, Microsoft UK Media Director