Our Brief

To create an innovative, retail-focused social media destination for Microsoft mobile products on Facebook.

The Work

We created a fortnightly podcast that presents engaging and humorous consumer-facing insights in association with the award-winning BBC Shooting Stars sound production team.

The Results 

  • Viral content that reached younger audiences on Facebook as well as on Soundcloud and Mixcloud
  • Quantifiable retail uplift in sales of specific mobile phone models which were promoted on the show
  • Content that travelled all over the world and reached new addressable audiences in the Americas

The Client

“Mediacells are long-term suppliers who thoroughly understand the social medium. Well; as much as anyone can!”

Mark Squires, Microsoft UK Media Director