28 Oct 2019

Mediacells appointed by Southampton FC to drive digital transformation

We’re very excited to announce that Mediacells has been appointed by Southampton FC to support the continuing transformation of their digital output.

The new agreement will see Mediacells develop a single source social media analytics platform to deliver compelling content that acquires and retains fans.

Performance Analytics will deliver Saints a 360-degree, near-live view of fan, commercial and partner content so that output can be optimised, with innovation and relevance front and centre.
Southampton FC v Liverpool FC - Premier League
Mediacells will support innovation through the implementation of Intelligent Feeds which convert Southampton FC’s data into dashboard visualisations that the team can act on.

The dashboards will optimise content performance and empower Saints’ media and research teams to take decisions based on consistent data from a single source.

Jack Walkling, Head of CRM, Data & Analytics at Southampton Football Club, said:
“As a club, we take great pride in our digital output, and it’s important to us that what we produce, the stories we tell and how we tell them resonates with our fans.
Access to actionable data quickly is key to allowing us to make informed decisions about our content and distribution strategy.
Mediacells has cutting edge experience with the biggest football tournaments and Federations in the world. We’re excited to be collaborating with them and look forward to gaining a far deeper insight into how our supporters are engaging with our digital output.”

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Brad Rees, Chief Executive Officer at Mediacells, commented:
“Southampton are in the top flight of football and they are sophisticated digital leaders. Mediacells will use its expertise in performance analytics to empower the team and push the boundaries of relevant, targeted authentic content that resonates with fans, partners and sponsors in an increasingly competitive content space.”

For more information on how Mediacells can support your organisation with its transformation please contact us.

Southampton FC v Liverpool FC - Premier League