Cristiano Ronaldo is top of the UEFA EURO 2020 player-influencers on Instagram, according to Mediacells. The Portugal star has attracted 37 million engagements since the tournament began including 9 million engagements for his ‘thoughts and prayers’ message to Denmark’s Christian Eriksen.

The insights chime with KPMG Football Benchmark who attribute Cristiano as the player with the most lucrative individual endorsement deals, listing Nike, Unilever and DAZN Group as partners.

Denmark’s Christian Eriksen is second only to Cristiano Ronaldo in Mediacells Instagram player-influencer rankings. It is striking that Christian’s engagements-followers ratio is exceptional, particularly when he posted his ‘Big Thanks’ message to his fans, reassuring them that he feels okay. The tributes, both in physical and digital stadiums have resonated with fans across the globe.

Paris Saint-Germain and France striker is the third most influential player on Instagram, according to Mediacells player-influencer rankings, with a total of 6.3 million engagements on the social media platform since the Euro 2020 tournament began. The 22-year-old can add this to his on-pitch accolades, including the third highest goal-scorer in PSG’s history.

The Mediacells Instagram Player-Influencer rankings are out next week.