A dynamic service that helps you change target journalist and influencer perceptions of your brand.

  • Insights are generated by analysis of influencer relationships and navigation through their interactions.
  • Alerts communications directors to perception change and provides boardroom-level dashboards.
  • Assists communications managers by informing influencer recruitment, content and messaging strategies.

    • Case Study: Global Sports Federation.

    Brief: Provide a bespoke tool that enables us to measure and effect brand perception change.

    Outcome: We examined brand perception based on a cohort of target influencers. We analysed dialogues and navigated through their interactions with other influencers to understand their position on topics. We then provided recommendations on how to change perceptions through messaging strategies.