It will come as no surprise that the best wishes for Christian Dannemann Eriksen, following his collapse during his side’s opening match against Finland were the loudest voices over the weekend on Twitter.

The official Denmark team account went straight to #1 over the weekend, up 16 places in the #ClubSocial engagement league, awarding the optimum 5 engagement stars. This does not include the blanket of tweets, retweets and quoted tweets from competing teams, which was reaching close to 1 million engagements this morning (14/01).

It is heartening to learn that the prevailing social media theme of empathy in 2020 ( is still going strong in 2021.