1 Mar 2019

Timely Rolex Faceook post wins at Oscars 2019

What a week. There’s now 3.6bn mobile internet users worldwide, according to eggheads at the annual gathering of mobile digital in Catalonia #MWC.

I traded Barcelona for Hollywood this year to cover a data story on the Oscars 2019 which my brilliant Mediacells colleagues have transcended into a stunning visual narrative.

Cadillac lit the touchpaper with just one post alerting fans to their sponsored Oscars hashtag #KeepRising live from the red carpet but it was Rolex whose timely video post, starring Oscar-winning directors James Cameron, Martin Scorsese and Kathryn Bigelow that made the greatest impact on native Facebook audiences. Have a play, fast forward to 24 Feb 1500hrs (CET) to see the Rolex social-whack.

oscars visualisation