April 1, 2008
News International forms monthly mobile site measurement initiative
News International forms monthly mobile site measurement initiative
PRESS COVERAGE
Excerpt from full article written by Alex Farber, New Media Age
Published: March 6, 2008.
The Leadership in Mobile initiative will offer media agencies access to independently verified data from a string of content owners.
The Sun, The Times, News Of The World and Sky, all owned or part-owned by Rupert Murdoch, are the first members of the group.
Click here for the full article at New Media Age
