April 1, 2008
News International forms monthly mobile site measurement initiative

PRESS COVERAGE

Excerpt from full article written by Alex Farber, New Media Age

Published: March 6, 2008.

The Leadership in Mobile initiative will offer media agencies access to independently verified data from a string of content owners.

The Sun, The Times, News Of The World and Sky, all owned or part-owned by Rupert Murdoch, are the first members of the group.

Click here for the full article at New Media Age