Two thirds of people on the planet to own a mobile by end of this year
PRESS ANNOUNCEMENT
Two thirds of people on the planet to own a mobile by end of this year
Mediacells mobile phone market forecasts for 2009:
- 4 billion phone owners by end of year worldwide
- Manufacturers to suffer decreased revenues and unit shipments
- Minimum 18-24 month contracts in developed markets
Welcome to 2009 – the year when two thirds of the people on the planet will own a mobile phone. According to leading fact-based mobile specialist, Mediacells, the incredible growth in mobile penetration will continue in 2009 led by markets such as
Despite this, Mediacells is predicting an incredibly tough year for the manufacturers, as the cut throat chase for new sales becomes even hotter in emerging markets and contract lengths grow in developed markets.
And this is bad news for
Brad Rees, CEO of Mediacells said: “2009 will be a landmark year for the global mobile industry with far more people owning mobiles than do not. However, Mediacells is predicting a tough time for manufacturers and we believe that, despite this growth, most of the major manufacturers will suffer lower unit sales and falling revenues.”
“Our research also shows that the average length of contract in 2008 was 16 and a half months, up from 14.6 months in 2007. For 2009, we believe this trend will continue – which is bad news for the manufacturers in developed markets and also for consumers, who will have to wait longer to get hold of that dream phone.”
Mediacells specialises in mobile market insight and intelligence. Its predictions for 2009 are based on wide ranging market research of the mobile industry, the retail environment and of mobile phone users across the globe.
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About Mediacells:
www.mediacells.com
Mediacells is a leading supplier of fact-based market insight into the mobile handset market.