High Street Voice
Mediacells, London, November 9, 2009
Nokia launches its ‘new and exclusive’ Pink Illuvial Collection in Carphone, as endorsed by pint-sized elfin pop princess, Pixie Lott.
Samsung doubly matches Nokia’s full window poster coverage but Nokia’s media buying mix keeps both mobile phone giants neck and neck at the top.
Carphone Warehouse
Three new phones from Nokia make up the Pink Illuvial collection. The new and exclusive Nokia 6303, the 5530 touchscreen and the 6700 - all receive a royal plug from teen pop princess, Pixie Lott, in-store.
The iPhone looks set for a blockbuster comeback when launched on
Phones4U
Vodafone continues its social networking 360 ‘friends and status’ campaign next to the Sony Ericsson Spark Something campaign, for the second week running.
The Palm Pre makes uncomfortable bedfellows with the Blackberry Curve 8530 at a much higher price of £35 per month compared to £15 per month for the RIM device.
Vodafone
‘Power to you’ is the message that is communicated in Vodafone stores this weekend with the exclusive Vodafone 360 Samsung H1. The message is a bit of a mouthful but does fold the
The replacement of the seven-year-old Vodafone Live! mobile services proposition offers social networking as well as Apps, Games and Music. It’s pitched as an 'all in one' experience, accessible on mobile, PC or Mac.
O2
Palm keeps up its attempt at store dominance but still Samsung comes back to convert footfall.
The Pre is available for free on a 24-month contract which will cost you £822.24 over time.
The omnipresent Samsung Tocco Lite nestles uncomfortably next to the pre at £88.08 with an optional protective case for £14.67.
Low-mid tier pink Sony Ericsson devices in the £69 - £109 Real Deal price range are used to promote prepay Dolphin tariffs with free internet and texts. The campaign is clearly aimed at the Christmas gifting 13 – 18 year-old market.
HTC touchscreens are available from as little as £20 per month, with a badge in the same window space inviting customers to reserve their iPhones now!
T-Mobile
The HTC G2 Touch becomes a new footfall driver, in store, this weekend, diluting Nokia and Samsung voice. The popular Nokia 5800 is used to push 1000-minute tariffs with unlimited texts for £25.
Three
The Nokia 5800 poster says Stay in Touch (geddit?) – it’s simple; maybe a little too simple, in fact, without a pricepoint in sight.
This can't be said of the brace of Tier Two products adorning the window space in Three stores this weekend, with the INQ Mini 3G offered for under £50.
Elsewhere, the ZTE F102 is £29.99 on Pay As You Go, with free Windows Live Messenger inside.
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