September 8, 2009
Meet the Hip 16 - 24 year oldz
Extract from Mediacells Mobile Audience Propensity metric, MAP 2009
Example devices: Nokia X6, Samsung S600 Jet, LG Arena

  • like I'm in the big brother house or something
  • learn something excellent like a language or how to surf
  • fashion is like water and happens easily to me
  • jeans have to be Skinny of course
  • Google is out to get me

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  • one or two close and loads of tribe associates
  • exclusive ‘club’ atmosphere to social groups

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    • interested in opposite sex nearly all the time
    • incredibly important to be accepted member of the crowd

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      • narrow range of consumption habits
      • in service positions, junior/ apprentice positions in big corporations
      • lunch is a budget baguette from Pret
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        • sport = big name soccer
        • music = masses and masses of shared hard drives, literally millions of tracks
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          • Big Issue reader
          • group fun-runs and novelty charity events