September 8, 2009
Metrosexuals love their mobiles
Metrosexuals love their mobiles
Extract from Mediacells Mobile Audience Propensity metric, MAP 2009
Example Devices: Nokia N97 (Mini), Samsung Pixon12
- I am the definitive metrosexual
- is superiority necessarily a bad thing?
- all that glitters may not be gold but I want the glitter as well
- leave nothing to chance, plan every style statement right down to the pants!
Copyright Mediacells Limited All Rights Reserved
- tight group of buddies
- still go on holiday together
- have one thing in common: shopping
Copyright Mediacells Limited All Rights Reserved
- my new phone can cost up to £600
- it’s got to be designer with a price tag
- can’t wait to have my own en suite bathroom
- “Can I get a soya frappucino?”
Copyright Mediacells Limited All Rights Reserved
- I work in anything from media production to retail marketing
- commute is reading time/ iPod time/ zone-out tim
Copyright Mediacells Limited All Rights Reserved
- the definitive metrosexual
- first or second time buyers
- important to feel they are ‘on the way’
- interiors very important and homey magazines help with decisions
Copyright Mediacells Limited All Rights Reserved
- carbon emissions are a serious consideration
- when choosing a new car CO2 can go down as low as 120 g/km
- green is less about worthy and more about cost efficiency