The low end touchscreen cometh (but not with music)
Brad Rees, Nokia World,
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Nokia X3: Fast Facts
115 (EUROS) - estimated non-subsidised price excluding all taxes (includes Comes With Music)
Tomorrow People - Defined by friends, BeBo and Facebook
Click here for greater granularity on Mobile Audience Propensity MAP
48 MB - Internal memory
Music Features - but no Comes WIth Music tunes.
* Mediacells audience definitions and legends available in full Mediacells report.
Significance:
New X3 is aimed at teen music fanatical segment with social networking in their blood.
Sales Proposition:
For the 13 - 18 year-old segments this Christmas, who are not in control of a consumer budget but are due a new prepay phone, this is likely to be a serious contender for the wallet share of the Tomorrow People parents.