September 7, 2009
Music device targets 16 - 24 year olds
Sales Proposition:
Lifestyle companion device allowing multiple gigabytes of quality photo and music storage as well as pre-loaded Gameloft (Asphalt4) and Electronic Arts (Spore) preloaded games.
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Music device targets 16 - 24 year olds
Brad Rees, Nokia World,
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Nokia X6: Fast Facts
450 (EUROS) - estimated non-subsidised price excluding all taxes (includes Comes With Music)
Hip - Interested in opposite sex nearly all the time
Click here for greater granularity on Mobile Audience Propensity MAP
Q4 2009 - Planned market introduction
32 GB - Internal memory
Comes With Music - includes an annual subscription to 6,000,000 iTunes-like downloads
* Mediacells audience definitions and legends available in full Mediacells report.
Significance:
Mid to high tier touchscreen music device, which may be positioned as a high-end gifting purchase, this Christmas.
Sales Proposition:
Lifestyle companion device allowing multiple gigabytes of quality photo and music storage as well as pre-loaded Gameloft (Asphalt4) and Electronic Arts (Spore) preloaded games.
Full Report is now available for download for subscribers. Click here to access your account.
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