Nokia N97's little sister is here
Brad Rees, Nokia World,
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Nokia N97 (Mini): Fast Facts
450 (EUROS) - estimated introductory price
Style Conscious - definitive metrosexual thinks that superiority is not necessarily a bad thing?
Click here for greater granularity on Mobile Audience Propensity MAP
Q4 2009 - planned market introduction
Lifecasting with Ovi -Facebook location-based app from homescreen
Lonely Planet Guides - 155,000 points of interest plus 1,000 destinations
* Mediacells audience definitions and legends available in full Mediacells report.
Significance:
The result of consolidated consumer research and feedback the mini delivers a slimmer, more feminine version of its big brother.
Sales Proposition:
Aimed at the social networking generation, where Facebook is a more important currency than the chequebook, it appeals to a switched-on, feminine, style conscious individual, who wants the latest of the greatest but without the bulk of a traditional smartphone.
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