September 8, 2009
One size does not fit all, according to Nokia
 
Brad Rees, Nokia World, Stuttgart September 1 - 3, 2009
 

 


Nokia N900: Fast Facts

 

500 (EUROS) - estimated introductory price

Prosumer - affluent, high achievers, earn > £100,000; $150,000, 85% male.


Click here for greater granularity on Mobile Audience Propensity MAP

Q4 2009 -  planned market introduction

Full web browsing - Maemo browser powered by latest Mozilla technology

48 GB - 32GB internal memory 16GB MicroSD memory slot

5 MP - camera, Carl Zeiss lens

 

* Mediacells audience definitions and legends available in full Mediacells report.

 

Significance:
First outing of the new Maemo 5 operating system which does not use the Symbian S60 5th edition interface.


Sales Proposition:
Full web browsing and fast application processing for multi-tasking makes the N900 a stylish yet business focused device, aimed at customer segments who like to explore at least 70% of features offered on the mobile desktop.

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