High Street Surfing, with Brad Rees,CEO Mediacells, Week 29 2009

Nokia increases its highstreet voice from 25% to 31% in just one week and a new communicationsinjection into T-Mobile stores elevates the Samsung Tocco Lite and the Nokia 6700, both seriously targeted at the lucrative 16 - 24-year-old segments.

Samsung Tocco Lite keeps afoothold to drive footfall and the Apple iPhone is still indexing strongly inthis channel.

It's business as usual asiPhone exclusives still rule the roost. There's bargain pink and black prepaySony Ericssons in the shape of the W350i at the price of £29.99. The8-megapixel Nokia N86 comes ‘new and exclusive’ loaded, as it is, with Flickrand Facebook apps.

Samsung's voice drops from 14%to 11% this week while the Nokia N97 still commands most of the mainstream highstreet messages in-store.

Phones4U is still the placeto go for a cheap touchscreen, it seems. It’s now commonplace to see an iClonein a Phones4U window, for free on £15 contracts. The Samsung S5600 leads thecharge this week with a proposition aimed at social networking teenagers.

The N97 still maintainsvoice in-store for contract while the

Samsung Tocco Lite leads theprepay charge.

Facebook continues its ascentas the media property to drive footfall and Nokia gains valuable voice as the UK summerholidays approach with an increase of 13%, week on week, mostly due to thehuge-budget Nokia N97. Samsung aren’t very far behind with a charge on prepaywith the Tocco Lite. 

Sim Only and broadband playsby the operator begin to take hold

The iPhone has been muscledout of the limelight a bit recently. After last weekend when Apple dropped bynearly one fifth of voice in-store, it seems that the initial Apple 3G Smegablast has now passed. It is reduced further this week by O2 propositionsfor Sim Only and mobile/home broadband.

Business as usual as SonyEricsson shows its true colours in Orangestores. Nokia continues to creep into the low-end prepay propositions but it'sthe W995 which continues its command of Orangestores.

After Nokia popped onto theradar last week alongside Alcatel and Samsung, the big-spend Sony Ericsson W995continues to take centre stage with Samsung as its closest competitor, still awhopping 30% behind them, though.

Blackberry Pearl on prepay says 'bye-bye' and theSamsung Tocco Lite says ‘hello’.

Samsung's high street spendseems to have increased as does Nokia’s voice on the UK high street this weekend.

It’s goodbye BlackberryPearl on prepay and Sim Only window promotions and it’s hello Samsung ToccoLite for under a hundred pounds on prepay. The Nokia 6700, free on a £20 tariffon a 24-month plan, also makes some noise.

Pale blue comms lookedwashed out. After many months of the Changing Mobile Forever campaign it nowseems interminable.

£20 a month for unlimitedeverything, a free Nokia 6700 for £20 a month (sound familiar? ). Theproposition is still clearly aimed at the Bebo-cum-Facebook generation with alimited amount of voice (200 mins) and an unlimited amount of data, includingtext.n’ message is looking negative and out of date.

T-Mobile high street storewindows replenished with mid tier prepay and low-end contract Samsung devices

Sony Ericsson get theHollywood treatment in Orange stores with 60downloadable movies included in selected deals.

Nokia N97 boosts its voicenow that Vodafone stores are broadcasting its arrival

iPhone still commands O2voice as well booming out of Carphone Warehouse windows