Operator Pricing Analysis
In June and July, there have been many more deals available on contract and the average contract device headline price slipping under £25.
Source: Mediacells Limited
This will have ramifications for the supply chain going forward; if the operators need to subsidise so heavily this will surely have an emphatic bearing on how much each opco will be prepared to pay, per unit, to the manufacturer.
At the same time there are a lot of high-end prepay devices with an 8% increase in the average prepay headline price.
Monthly Digest is a Real Deal Product more
The prepay high-end device grid (right) shows just how many players are around at the moment.
It's almost the opposite to what is going on in the contract sphere with a 2% increase in deals for devices over £100 and an 8% increase in the average headline price, the price excluding airtime must-buys.