Nokia loses even more of its US foothold in Quarter Two with a 6% quarter-on-quarter drop in North American market, according to IDC.

Nokia's share of  the U.S. handset market has fallen in the past three years from almost 20% to less than 8%. 

So it's just as well that the Finnish manufacturing giant still holds 38% of the total global handset market as well as 40% of the global smartphone market.

The Nokia N97 has £300m earmarked ad spend to reinforce its smartphone lead and the new device will be the first Nokia N Series device to be shipped with the oft-quoted Ovi Store, onboard.

Nokia is making a lot of aggressive signals in the global press in its pledge to take on might of the world famous App Store.

The application brand board (below) shows just how compelling Nokia apps need to become to reach widest audience.