Mediacells Mobile Advertising Forecasts
2008 will see global mobile advertising revenues grow, incrementally, but not dramatically.
The recent mobile component to the Adidas campaign in the US (see metrics at the end of this report), powered by Isobar, whipped up a frenzy of excitement about the effectiveness of mobile advertising with 75,000 mobile clickthrus to the campaign’s mobi mircosite and all for the estimated cost of little more than $100k.
As they say, when the
The Mediacells' forecasts for advertising revenue in 2008 break down like this:
Global advertising market in 2008: $486 billion
Mobile: $3 billion
Online: $45 billion
Other: $438 billion
Non
Mobile: $1 billion
Online: $12 billion
Other: $115 billion