THE DATA PARTNER FOR SPORTS AND MEDIA

Mediacells is an award-winning business intelligence agency, headquartered in the UK. Audience Engineering® generates insight and puts the power of data in each client’s hands to inform decisions and maximise performance.

LATEST INSIGHTS

<strong>The New Netflix Legend vs Upstart Boxing Match needs a grudge</strong>

The New Netflix Legend vs Upstart Boxing Match needs a grudge

15 March 2024

The Grudge Match has been the punchy storyline for boxing audiences since Muhammad Ali’s famous pre-fight tussle with Ernie Terrell in 1967 when the ‘Octopus’ called Ali by his forsaken name, Cassius Clay. The spat set the scene for Ali outpointing Terrell comprehensively over 15 rounds in what was arguably the most outstanding performance in … Read More

<strong>Humans being good enough is not good enough in the AI era</strong>

Humans being good enough is not good enough in the AI era

5 March 2024

The creative world is on a precipice if we are to believe entertainment and media commentators on the effect text-to-video AI modelling tool Sora will have on the creative visual world. Gary Lineker-owned All the Rest is Entertainment podcast hosts considered the disastrous macro impact of AI on media and entertainment industries, “Really tough times … Read More

<strong>We are deep into the Awards Season – so what does it mean for Sports Fans?</strong>

We are deep into the Awards Season – so what does it mean for Sports Fans?

22 February 2024

Audiences are returning to live award shows like the BAFTAs and Golden Globes after several slump years – does the mainstream audience enthusiasm for these star-studded, peacocking extravaganzas convert to sport? Latest Sports Fan edition explores new Audience Engineering growth data to find out. We are now deep into the awards season with the Golden … Read More

<strong>Super Bowl Flash Survey gives Swift Insights</strong>

Super Bowl Flash Survey gives Swift Insights

14 February 2024

The latest audience engineering trend is ‘Swift-ization’, the boosting of the Super Bowl audience by sport-adjacent love story between Kansas City Chiefs tight end Travis Kelce and pop superstar Taylor Swift. It was no massive surprise that the Super Bowl 2024 was the most-watched telecast of all time, hitting 123.4 million viewers (Nielsen and Adobe … Read More

 

INTRODUCING AUDIENCE ENGINEERING®

Audience Engineering® is a sequence of five data disciplines embracing design, science, engineering, analytics and reporting to generate the crucial insight that informs successful, performance decisions.   Read more 

 

1. DESIGN MAKES DATA FIT FOR PURPOSE

Mediacells Audience Engineering® scales your information architecture based on a detailed understanding of business goals and operational requirements. Read more

 

2. ENGINEERING ENSURES DATA IS ACCESSIBLE

Mediacells Audience Engineering® ensures that our clients can rely on consistently clean, accurate data that is easily accessed by all stakeholders – across analytical, operational strategic and management roles. Read more 

 

3. SCIENCE ENSURES DATA HAS VALUE

Mediacells Audience Engineering® generates models and algorithms, through the application of mathematics and data theory to answer business questions. Read more

 

4. ANALYTICS ILLUMINATES ROUTES TO SUCCESS

Mediacells Audience Engineering® measures performance and transforms complex audience, benchmark and industry data into actionable insights. Read more

 

5. REPORTING POWERS SUCCESSFUL DECISIONS

Mediacells Audience Engineering® puts relevant, insightful audience data in the hands of each client. Read more